Suja Life activated Sponsored Products and Sponsored Brands on DoorDash Ads to capture high-intent demand and accelerate household acquisition. Through an always-on and pulsed strategy, the brand drove measurable revenue growth while expanding category share.
Meeting shoppers in the moment
Suja Life — the company behind Suja Organic, Vive Organic, and Slice — the fastest growing portfolio in the natural healthy beverage category (Nielsen L52W ending Feb 2026 xAOC + Conv). As growing brands, the team's two priorities were clear: grow household penetration quickly, and increase purchase frequency to drive strong velocities both online and on store shelves.
DoorDash Ads fit naturally into Suja Life’s strategy because it reaches shoppers at high-intent decision moments – the exact points where discovery turns into purchase. Veriti continually sees very strong new-to-brand performance on DoorDash across categories, with shoppers frequently discovering new brands on the platform. Because Suja Life’s brands view every new household as a long-term retail customer, those moments matter: they drive trial, repeat purchase, and downstream shelf velocity across both digital and brick-and-mortar channels.
"DoorDash has really enabled us to deliver wins in household acquisition at scale like no other platform." - Andrew Brown, Suja Life
An always-on engine, pulsed for peak moments
Suja Life, Veriti, and the DoorDash team built a two-pronged approach:
Sponsored Products ran always-on to capture high-intent conversions at the point of purchase
Sponsored Brands was deployed selectively to amplify visibility during key seasonal moments and product launches.
Over time, the team refined the mix across formats to drive the strongest combination of ROAS and new-to-brand volume.
The teams stayed closely connected, meeting twice weekly, tracking KPIs in real time, and continuously optimizing keywords, bids, and budget allocation. This collaborative rhythm kept campaigns nimble and scalable, allowing Suja Life to increase investment when performance signaled opportunity.
They expanded keywords to capture incremental demand, extended reach through DoubleDash, reallocated spend toward top-performing SKUs, and aligned budgets with seasonal peaks — all to drive broader visibility while sustaining strong performance.
"DoorDash is critical because it ensures we're showing up where customers are actively looking for our products — allowing us to meet that need and be accessible throughout their shopping journey." - Andrew Brown, Suja Life
Refreshing results
Month after month, the strategy translated into measurable growth: Suja Life scaled total sales and new-to-brand households simultaneously, increasing category share by 30% and strengthening velocity across retail channels.
During key seasonal moments, Suja Life pulsed Sponsored Brands to amplify reach, while Sponsored Products sustained always-on discovery. Together, the tactics drove consistent lifts in new-customer orders and overall sales, helping maintain cross-channel momentum.
Results at a glance:
4.5×
Return On Ad Spend (ROAS)
62%
New-To-Brand Customers (Q3 2025)
+86%
Total Sales
Year-Over-Year
DoorDash Ads drove more than digital performance. The revenue generated on the platform helped Suja Life unlock expanded shelf space with brick-and-mortar retailers, demonstrating measurable impact across their broader retail business.
Momentum, bottled
Suja Life’s performance on DoorDash earned the portfolio recognition on the DoorDash Momentum Brands list — an annual spotlight of 50 challenger CPG brands achieving category-leading growth through the platform.
"We're thrilled for sure. To be a top family of brands was an honor — a proof point of how fast we are growing." - Andrew Brown, Suja Life
By pairing always-on conversion tactics with targeted amplification, Suja Life translated high-intent engagement into measurable — and scalable — business results.
