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How Vita Coco Brought Y2K Nostalgia to Doorsteps

Learn how Vita Coco, the original coconut water brand, recreated a viral pop-up online — driving 56% sales lift, 65% growth in new-to-brand sales, and 6.6× ROAS with a full-funnel DoorDash Ads strategy. By blending nostalgia with innovation, the campaign boosted awareness and trial while delighting Gen Z and Millennial shoppers nationwide.

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  • Incremental Growth for CPG Brands with DoorDash Ads

    Incremental Growth for CPG Brands with DoorDash Ads

    with The CPG Guys

    Tune in as DoorDash VP of Ads Toby Espinosa sits down with The CPG Guys to share insights on how brands can leverage DoorDash to drive growth, reach consumers in meaningful ways, and stay ahead in an evolving retail landscape.

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  • Smart Retail Media Plays for Challenger Brands

    Smart Retail Media Plays for Challenger Brands

    in partnership with AdWeek

    Retail media is booming - but for emerging CPG brands, smart strategy matters more than ever. In this on-demand webinar, DoorDash Ads, Hayden Consultancy, and MALK Organics share how challenger brands can cut through the noise, choose the right partners, and build loyalty through campaigns that drive real growth.

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    Winning Attention Starts With Customer-Centric Marketing

    in partnership with AdWeek

    Consumers expect more than ads — they expect value. In this on-demand webinar, DoorDash VP of Ads, Toby Espinosa, joins ADWEEK’s Ryan Joe to explore how customer-centric marketing drives deeper engagement, delivers meaningful brand connections, and creates ads that add to the consumer experience instead of interrupting it.

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