Resource Hub

Dive into guides, case studies, and more to help you engage customers, optimize campaigns, and drive sales.

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Meet our 2025 CPG Momentum Brands

An annual list of 50 challenger CPG brands achieving category-leading growth through the DoorDash platform, from fast-rising favorites to emerging disruptors.

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Explore Our Resources

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Launch a Franchise Opt-In Campaign

Learn how to launch a franchise opt-in campaign that supports your franchise partner marketing on DoorDash.

11 Mar 2026
3 min read
illustration of franchise model

Seamless Franchise Collaboration with Opt-In Campaigns

Franchise opt-in campaigns offer a more streamlined way for corporate entities to recommend campaigns to franchisees and for franchisees to participate - all within the DoorDash platform.

5 Mar 2026
3 min read
illustration of franchise model

Join a Franchise Opt-in Campaign

Learn how to join a corporate recommended opt-in campaign that supports your local marketing on DoorDash.

20 Feb 2026
3 min read
brand manager ad campaign computer shot

New Targeting Solutions for CPG Brands: Smarter Ways to Reach the Right Shoppers

Interest Targeting, Retailer Targeting with Sponsored Products, and the Audience Reach Estimator are powerful new capabilities that help CPG brands connect with shoppers more effectively, giving advertisers greater control and clearer visibility into how they engage consumers.

17 Feb 2026
3 min read
Ads Order Received

Consumer Ordering Insights for Smarter CPG Targeting

This original report delivers insights into real food and shopping behaviors to help CPG advertisers refine their targeting and activation strategies.

17 Feb 2026
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Sponsored Listings: Targeting Playbook

Drive smarter, more effective ad performance with targeting strategies designed specifically for restaurant brands.

11 Feb 2026
5 min read
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Sponsored Brands: Creative Guidelines and Specifications

Drive brand consideration and build equity with compelling Sponsored Brand ads.

9 Jan 2026
5 min read
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Celebrating the 2025 CPG Momentum Brands on DoorDash

Meet the 2025 CPG Momentum Brands: 50 fast-growing challenger brands capturing customer attention and accelerating growth on DoorDash.

6 Jan 2026
3 min read
Brand Manager analyzing ad perf

Category Share Insights

Introducing two new reporting capabilities in Ads Manager: Share and Competitor Share — designed to give advertisers a clearer, more actionable view of their performance on DoorDash.

6 Jan 2026
3 min read

Expert Voices: Our Webinars & Podcasts

  • Inside Alcohol Delivery: Distilling Insights That Matter

    Inside Alcohol Delivery: Distilling Insights That Matter

    Alcohol delivery is rapidly transforming the way consumers discover and purchase their favorite brands. DoorDash experts share insights into evolving shopper behaviors, emerging trends in the alcohol category, and proven advertising strategies that help brands reach consumers and drive measurable results.

    Listen now
  • Winning In Grocery & New Verticals

    Winning In Grocery & New Verticals

    with The CPG Guys

    Hear from DoorDash VP of New Business Verticals Fuad Hannon as he shares how DoorDash is reimagining convenience — expanding into grocery and new categories to help brands and retailers reach more customers, drive incremental growth, and shape the future of local commerce.

    Listen now
  • Incremental Growth for CPG Brands with DoorDash Ads

    Incremental Growth for CPG Brands with DoorDash Ads

    with The CPG Guys

    Tune in as DoorDash VP of Ads Toby Espinosa sits down with The CPG Guys to share insights on how brands can leverage DoorDash to drive growth, reach consumers in meaningful ways, and stay ahead in an evolving retail landscape.

    Listen Now
  • Smart Retail Media Plays for Challenger Brands

    Smart Retail Media Plays for Challenger Brands

    in partnership with AdWeek

    Retail media is booming - but for emerging CPG brands, smart strategy matters more than ever. In this on-demand webinar, DoorDash Ads, Hayden Consultancy, and MALK Organics share how challenger brands can cut through the noise, choose the right partners, and build loyalty through campaigns that drive real growth.

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  • Winning Attention Starts With Customer-Centric Marketing

    Winning Attention Starts With Customer-Centric Marketing

    in partnership with AdWeek

    Consumers expect more than ads — they expect value. In this on-demand webinar, DoorDash VP of Ads, Toby Espinosa, joins ADWEEK’s Ryan Joe to explore how customer-centric marketing drives deeper engagement, delivers meaningful brand connections, and creates ads that add to the consumer experience instead of interrupting it.

    Watch Now