Blog
Explore insights, product updates, and expert perspectives from the DoorDash Ads team. Stay informed on the latest trends in advertising, restaurant and CPG marketing, and platform innovations.
New Capabilities for Smarter Catalog Management
Introducing advanced capabilities for Catalog Management - List View to make it easier for advertisers to review their catalog and make auditing more scalable. New functionality for sort, search and filter so that advertisers can efficiently manage their catalog.
Measuring Restaurant Ads Incrementality with Ghost Ads
Advertisers want to know if their ad dollars are driving real impact. With ghost ads, DoorDash now offers the most accurate way to measure incrementality — reducing experimentation dilution by 92% and tightening iROAS confidence intervals by 35%.
Reach Customers at the Right Time with Dayparting on DoorDash
Dayparting in Ads Manager lets you run Sponsored Product and Sponsored Brand campaigns by hour and time zone. Discover how advertisers use it to stretch budgets, win peak hours, and boost performance with more precise timing.
Drive More Sales With Interest Targeting And Category Share Insights
Introducing new tools - Interest Targeting to enable reaching audiences based on their dish preferences, and Category Share Insights to understand how a restaurant brand is performing in a dish category compared to its peers.
