Resource Hub
Dive into guides, case studies, and more to discover how DoorDash Ads helps advertisers like you engage customers, optimize campaigns, and drive sales.
SEE WHAT'S NEW IN DOORDASH ADS
Explore our latest announcements, including new ad solutions, measurement capabilities, and innovations designed to help brands and merchants grow.
Learn moreExplore our Resources
Measuring DoorDash Advertising in Marketing Mix Models
New research from DoorDash and Ipsos MMA explores how advertisers can more accurately represent DoorDash advertising in Marketing Mix Models.
How DoorDash Ads and Circana Measure Incremental Retail Media Impact
See how independent measurement from Circana is helping DoorDash Ads advertisers uncover incremental impact, including $3.7M in incremental in-store sales for one major beverage advertiser.
How Butcher's Bone Broth Used Auto-Bidding to Drive New-to-Brand Growth
See how Butcher's Bone Broth used Sponsored Products with Auto-bidding and Behavioral Targeting on DoorDash Ads to acquire new customers, sustain sales momentum, and drive efficient growth.
How Brand Interest Targeting Became Ruby Tuesday's Top-Performing Growth Driver
Building on its mature DoorDash Ads strategy, Ruby Tuesday used Brand Interest Targeting to reach higher-intent diners, driving a 5.28x ROAS and outperforming existing campaigns by 17–20% on conversion rate while maintaining comparable costs.
Cannes Recap 2026
Explore the biggest marketing, AI, commerce media, and consumer intent trends from Cannes Lions 2026.
Auto-bidding Continues to Evolve with New Enhancements
Auto-bidding continues to evolve with capabilities that help brands maintain efficiency with minimum ROAS, maximize sales, and automate retailer-targeted campaigns.
How Chomps Drove Over 50% New-to-Brand Sales with Dish Interest Targeting
See how Chomps used Sponsored Brands with Dish Interest Targeting to reach consumers based on real restaurant ordering behavior — driving over 4x ROAS and 50% new-to-brand sales.
2026 DOORDASH ADS ANNOUNCEMENTS
Learn about the latest DoorDash Ads announcements and how advertisers can connect with high-intent consumers through new products and capabilities.
Expert Voices: Our Webinars & Podcasts
AdWeek Leadership Voices
In this Adweek Leadership Voices interview, DoorDash’s Vassili Samolis shares how his team is redefining modern advertising by bringing together AI, closed-loop measurement, and local commerce. He offers a candid look at the evolution of retail media, the importance of driving real business outcomes, and the leadership principles guiding how DoorDash is building for the future of the industry.
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Turning Discovery Into Demand: How Retail Media Fuels Customer Acquisition Progressive Grocer
How do brands turn commerce media into real growth? DoorDash Ads and Chomps share how to move beyond demand capture, using smarter targeting, measurement, and test-and-learn strategies to drive incrementality and scale across retail and marketplace environments.
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Advertising in Everyday Moments
On The CPG Guys Podcast, DoorDash’s Vassili Samolis joins the conversation to discuss how the platform is expanding into a powerful engine for Grocery and CPG growth. He shares perspectives on reaching consumers in high-intent moments, redefining measurement through incrementality, and how DoorDash is enabling brands to drive meaningful, scalable business results.
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Inside Alcohol Delivery: Distilling Insights That Matter
Alcohol delivery is rapidly transforming the way consumers discover and purchase their favorite brands. DoorDash experts share insights into evolving shopper behaviors, emerging trends in the alcohol category, and proven advertising strategies that help brands reach consumers and drive measurable results.
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Winning In Grocery & New Verticals
with The CPG Guys
Hear from DoorDash VP of New Business Verticals Fuad Hannon as he shares how DoorDash is reimagining convenience — expanding into grocery and new categories to help brands and retailers reach more customers, drive incremental growth, and shape the future of local commerce.
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Incremental Growth for CPG Brands with DoorDash Ads
with The CPG Guys
Tune in as DoorDash VP of Ads Toby Espinosa sits down with The CPG Guys to share insights on how brands can leverage DoorDash to drive growth, reach consumers in meaningful ways, and stay ahead in an evolving retail landscape.
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Smart Retail Media Plays for Challenger Brands
in partnership with AdWeek
Retail media is booming - but for emerging CPG brands, smart strategy matters more than ever. In this on-demand webinar, DoorDash Ads, Hayden Consultancy, and MALK Organics share how challenger brands can cut through the noise, choose the right partners, and build loyalty through campaigns that drive real growth.
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Winning Attention Starts With Customer-Centric Marketing
in partnership with AdWeek
Consumers expect more than ads — they expect value. In this on-demand webinar, DoorDash VP of Ads, Toby Espinosa, joins ADWEEK’s Ryan Joe to explore how customer-centric marketing drives deeper engagement, delivers meaningful brand connections, and creates ads that add to the consumer experience instead of interrupting it.
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