Track Campaign and Business Performance
Get reporting data about your campaigns and business, and use it to understand your brands’ performance on DoorDash—both paid and organic. Leverage the data to plan campaign strategy and fine-tune campaign optimizations to reach your business goals.
DoorDash offers Dashboard view, Marketing reports, and Business reports:
Dashboard view provides a centralized view of your business performance, including deeper insights into performance drivers, competitive comparisons, and daypart trends.
Marketing reports provide a comprehensive view of your campaigns’ performance, for Sponsored Products and Sponsored Brands
Business reports provide deep insight into your brand’s total organic growth and performance in the DoorDash marketplace.
Dashboard View
Business Performance: Your “Dashboard” page in Ads Manager is designed to give you an overview of your business performance with deeper insight that shows you where your performance is coming from and how it compares to competitors and daypart insights. You can also export data across these insights for further analysis and reporting.
Sales & Retailer Insights: Under the Sales Insights tab, you can easily view your brand’s Total Sales or Total Units over time (inclusive of paid and organic sales) to understand your business’ trends. Use the drop-down filters on this page to adjust the date and brands to get the data cut you are looking for. Eligible advertisers can now break out performance by retailers on DoorDash. This allows you to identify which retailer partners are driving growth and where there may be opportunities for retailer specific acceleration and investment.
Share: Track your category share using Nielsen or Circana signals. In addition to dollar based Category Share, the Dashboard now includes “Impression Share” which shows your share of total impressions (ad impressions + organic impressions) within a category and “Unit share”, your share of units sold within a category.
Competitive Category Performance: View your brand’s category share over time alongside up to top five blinded competitor brands to benchmark performance and identify share gains or losses within a category.
Performance by Dayparts: You can also learn more about the peak performance by daypart for your brand and category to understand how the DoorDash consumer shops during the week, in order to plan campaign strategy. See sales and units sold by hour for your brand(s) and across the entire category for each month. Performance by Dayparts is not available to International advertisers
Access Your Reports
Generating a report is simple.
1. Log into your Ads Manager portal
2. Navigate to Reports from the left side menu
3. Click the Create Report button.
4. Toggle to select Marketing or Business, and
5. Select your preferred report customizations.
You’ll receive an email notification when your report is available to download on your Reports page.
You can also access your business report using a direct API connection to manage reporting internally, or via our partners Pacvue, Flywheel, or Skai.
Marketing Reports
Review a year’s worth of data online with DoorDash marketing reports.
First select either Sponsored Products or Sponsored Brands report type, then view the types of “custom” marketing reports for each.
Sponsored Products:
Campaign Report will provide you with campaign level performance insights.
Placement Report will provide you with campaign performance broken down by Ad Group and Placement Types (Search, Collection, Categories, and DoubleDash). It also shows the top five placements across each placement type.
Product Report shows the performance of each featured product across each Ad Group.
Keyword Report shows the performance across search keywords where your campaign was served, across every Ad Group. This report includes only keywords contributing impressions for a given Ad Group.
Sponsored Brands:
Campaign Report will provide you with campaign level performance insights.
Product Report shows the performance of each featured product across each Ad Group.
Next, customize your reports by timeframe by selecting the following:
By dates (UTC)*
OR
By day of the week and hours (local time zone)
Next, select your start and end dates (within 3 years).
*Not available to International advertisers
Finally name your report and click "Create report".
Business Reports
Business reports give you actionable insights about your company’s growth and performance on the DoorDash marketplace.
You can create and view product sales, category share, and interest insights reports. Your unique partnership with DoorDash determines each report's available granularity.
Product Sales:
This report shows the overall sales for your business at an item level. This report helps you see how each of your products is selling on DoorDash, the store type where the item is sold, total orders and units, and more.
The default view is the most granular, with all breakdown options selected. To customize a report, make the following selections before selecting "Create Report".
Select a date range: Choose which date granularity you would like to view along with the start and end dates you would like to pull data for.
The available options may vary based on the details of your partnership with DoorDash. If you receive Monthly data as the lowest granularity, you will only have access to change the start and end dates.Customize your report: Select what granularity you would like to view.
Item (Product Name, UPC, GTIN): Select if you would like to view an item level report
Brand: Select if you would like the brand to be included in your report
Vertical (Store Type): Select if you would like to include this metric in your report
Note: Date, Sales, Orders, and Units are included in every report
Category Share:
This report shows your brand’s share of the product category based on industry standard NielsenIQ and Circana definitions. This report gives you data about your brand’s total sales, how much share your brand has on DoorDash relative to other brands in your category, and more.
New Settings > Integrations Page: Start by going to the new Integrations page under Settings from the left navigation pane. You can select your preferred category data provider - NielsenIQ or Circana from this page, and will determine the default selection for category data provider on the Business Reports > Category Share page. You can also preview your super-category and category structure based on NielsenIQ and Circana definitions. For any inaccuracies, please contact your DoorDash sales representative.
The default view is the most granular, with all breakdown options selected. To customize a report, make the following selections before selecting "Create Report".
Select a date range: Choose which date granularity you would like to view along with the start and end dates you would like to pull data for.
The options included are based on your specific partnership with DoorDash. If you receive Monthly data as the lowest granularity, you will only have access to change the start and end dates.Customize your report: Select what granularity you would like to view.
Select between one of two category definitions providers - NielsenIQ and Circana.
For Circana, you can select data breakdowns based on -
Brand
Vertical (Store Type)
Category
For NielsenIQ, you can select data breakdowns based on -
Brand
Vertical (Store Type)
Category: For Alcohol business only: Select Category if you would like to see a more granular category level share report rather than a Super Category level share report.
Note for Nielsen IQ Data: Date, Department, Super Category, Super Category Sales, and Super Category Share are included in every report
Interest Insights:
The Interest insights report helps advertisers decide which dishes to choose when using Interest Targeting by showing how their brand performs across different dish segments. Advertisers can use this report to focus on the dish audiences most likely to convert and optimize their campaigns for stronger results.
The report includes columns for date range, brand, dish category, dish segments, and interest rank. Together, these fields show how your brand performs across different dish interests within the selected time period, making it easy to compare segments and identify which interests drive stronger performance.
Interest insights are not available to International advertisers.
What Is Interest Rank?
Interest rank shows how dish segments compare to one another based on how strongly shoppers interested in each dish convert for your brand.
To calculate this, we use a brand affinity score for each dish segment, which measures how much more likely shoppers in that segment are to convert with your brand compared to shoppers outside the segment. Based on these scores, dish segments are ranked from highest to lowest conversion performance, with 1 representing the highest-converting dish segment for your brand. Note: Dish segments with insufficient data may not appear in your report.
Use interest rank to quickly identify dish audiences that are most uniquely strong for your brand and should be prioritized for Interest Targeting, and to test lower-ranked dish segments for additional growth opportunities.
A few helpful notes about Business reports:
Use the custom date range to view any date range starting from January 2023.
The most recent date available is two days prior to the current day, ensuring that each day’s full data is reflected in your report.
Historical data is locked beyond the past 15 days to ensure historical reporting remains consistent and unchanged.
Quarterly restatements will be available at the beginning of each quarter to ensure recent catalog/data updates are reflected in the previous quarter’s full data
Business reports include data for all items in DoorDash’s catalog that are linked to your brand(s) and sold at a retailer in our DoorDash marketplace.
All brands that have an impression count greater than 0 will be included in Category Share reports. Some products may not be mapped to a category due to data mapping limitations.
Category Share represents Dollar ($) share.
If you do not yet have access to Business Reporting, please audit your catalog in the Catalog Manager tool to confirm the correct items and brands are included. Please notify your DoorDash representative once you have confirmed your catalog is correct so they can give you access to Business Reporting. Your DoorDash representative can also help implement catalog updates if needed. Business reporting is not yet available to International advertisers.
