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Explore tailored resources for CPG brands on DoorDash Ads. Access blogs, case studies, and expert insights to learn how leading consumer brands drive awareness and sales through retail media.

New research from DoorDash and Ipsos MMA explores how advertisers can more accurately represent DoorDash advertising in Marketing Mix Models.

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Measuring DoorDash Advertising in Marketing Mix Models

See how Butcher's Bone Broth used Sponsored Products with Auto-bidding and Behavioral Targeting on DoorDash Ads to acquire new customers, sustain sales momentum, and drive efficient growth.


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How Butcher's Bone Broth Used Auto-Bidding to Drive New-to-Brand Growth

Auto-bidding continues to evolve with capabilities that help brands maintain efficiency with minimum ROAS, maximize sales, and automate retailer-targeted campaigns.

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Auto-bidding Continues to Evolve with New Enhancements

Spotlight helps advertisers combine homepage visibility with more room for brand storytelling, product-focused creative, and measurable results.

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Introducing Spotlight: A Bigger, Bolder Way to Show Up on DoorDash

The Magnum Ice Cream Company partnered with DoorDash Ads to compete in snacking occasions, driving +85% period-over-period growth in new consumers, +73 bps in category share, and 125M+ impressions across onsite and offsite.

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Competing for Cravings: How The Magnum Ice Cream Company Won New Buyers with Onsite and Offsite Ads

Industry leading retailer level catalog intelligence tools that give brands visibility into how their products appear across every retailer on the DoorDash marketplace.

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Retailer-Level Catalog Intelligence, Built for CPG Brands

Sponsored Brands enabled this candy-alternative brand to drive awareness among new shoppers through precise, behavior-based targeting.

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Candy Alternative Brand Drives 2.43x HALO ROAS With Sponsored Brands

Learn how the brand identified and activated high-value audiences using real restaurant ordering behavior signals.

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A Leading Confectionery Brand Drives +216% CVR with Interest Targeting and Sponsored Brands

See how Suja Life used Sponsored Products and Sponsored Brands on DoorDash Ads to win new households — earning 4.5× ROAS, 62% new-to-brand customers in Q3, and +86% total sales year-over-year.

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How Suja Life Drove 62% New-to-Brand with DoorDash Ads in Partnership with Veriti

With Sales Lift Measurement, CPG brands are now able to understand the true causal impact of their investment on DoorDash, and make smarter media investment decisions.

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Sales Lift Measurement for CPG Brands

Interest Targeting, Retailer Targeting with Sponsored Products, and the Audience Reach Estimator are powerful new capabilities that help CPG brands connect with shoppers more effectively, giving advertisers greater control and clearer visibility into how they engage consumers.

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New Targeting Solutions for CPG Brands: Smarter Ways to Reach the Right Shoppers

Introducing two new reporting capabilities in Ads Manager: Share and Competitor Share — designed to give advertisers a clearer, more actionable view of their performance on DoorDash. 

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Category Share Insights

Meet the 2025 CPG Momentum Brands: 50 fast-growing challenger brands capturing customer attention and accelerating growth on DoorDash.

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Celebrating the 2025 CPG Momentum Brands on DoorDash

Introducing three new reporting capabilities in Ads Manager: Share, Competitor Share and Retailer-level Sales — designed to give advertisers a clearer, more actionable view of their performance on DoorDash. 

Share, Competitor Share and Retailer-level Sales Insights

Discover how MALK Organics combined always-on Sponsored Products with top of funnel Sponsored Brand ads to grow sales with a new-to-brand audiences. 

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MALK Organics breaks new ground on DoorDash with Sponsored Campaigns

Introducing advanced capabilities for Catalog Management - List View to make it easier for advertisers to review their catalog and make auditing more scalable. New functionality for sort, search and filter so that advertisers can efficiently manage their catalog.

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Introducing New Capabilities For Smarter Catalog Management

Learn how the original coconut water brand recreated a viral pop-up online — and drove trial and awareness with a full-funnel DoorDash Ads strategy.

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How Vita Coco Brought Y2K Nostalgia to Doorsteps with DoorDash Ads

Learn how PepsiCo used DoorDash Ads’ Dayparting feature to stay live during the 2025 Super Bowl weekend to drive major impact exactly when it mattered most.

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The Right Time to Show Up: How PepsiCo Used Dayparting to Capture Key Shopping Moments

By aligning ad timing with real shopper behavior, The Magnum Ice Cream Company drove stronger returns, better conversions, and grew its share of category sales with Dayparting.

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The Magnum Ice Cream Company Captures Late-Night Cravings with DoorDash Dayparting

Dayparting in Ads Manager lets you run Sponsored Product and Sponsored Brand campaigns by hour and time zone. Discover how advertisers use it to stretch budgets, win peak hours, and boost performance with more precise timing.

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Reach Customers at the Right Time with Dayparting on DoorDash

See how this beloved pet food brand enhanced its DoorDash Ads strategy with auto-bidding — reducing CPC by 32%, driving 50% more sales, and 54% higher ROAS.

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Purina Boosts Sales and ROAS with Auto-bidding

Explore new DoorDash Ads features for CPG brands—Auto-Bidding, Dayparting, Rich Media, and Global Search—to optimize performance and reach more customers.

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Introducing New Ad Tools to Help CPG Brands Drive Smarter Growth on DoorDash

Learn how poppi layered on Sponsored Brands DoorDash Ads experience to increase new-to-brand numbers and category share, showing up for people in the mood for soda, everywhere. poppi's Digital Media Manager, Taryn Lininger, shares their story.

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poppi's Sponsored Brand Ads Bubble Up When Customers Crave Soda

Learn how DoubleDash Ads placement for CPGs allows you to target customers in exciting ways.

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DoubleDash Ads Grab New Customers With Impulse Buys

Learn how a premium spirits pioneer turned to DoorDash Ads to drive measurable sales, amplify brand presence, and reimagine what alcohol e-commerce can be. 