CPG Brands
Explore tailored resources for CPG brands on DoorDash Ads. Access blogs, case studies, and expert insights to learn how leading consumer brands drive awareness and sales through retail media.

Purina Boosts Sales and ROAS with Auto-bidding
See how this beloved pet food brand enhanced its DoorDash Ads strategy with auto-bidding — reducing CPC by 32%, driving 50% more sales, and 54% higher ROAS.

Introducing New Ad Tools to Help CPG Brands Drive Smarter Growth on DoorDash
Explore new DoorDash Ads features for CPG brands—Auto-Bidding, Dayparting, Rich Media, and Global Search—to optimize performance and reach more customers.

poppi's Sponsored Brand Ads Bubble Up When Customers Crave Soda
Learn how poppi layered on Sponsored Brands DoorDash Ads experience to increase new-to-brand numbers and category share, showing up for people in the mood for soda, everywhere. poppi's Digital Media Manager, Taryn Lininger, shares their story.

DoubleDash Ads Grab New Customers With Impulse Buys
Learn how DoubleDash Ads placement for CPGs allows you to target customers in exciting ways.

Proximo Spirits Uses Offsite Ads to Accelerate E-Commerce Sales Growth
Learn how a premium spirits pioneer turned to DoorDash Ads to drive measurable sales, amplify brand presence, and reimagine what alcohol e-commerce can be.

Onboard and Get Started with Ads Manager
Learn how to manage all of your Sponsored Brand and Sponsored Product campaigns on DoorDash Ads Manager.