CPG Brands
Explore tailored resources for CPG brands on DoorDash Ads. Access blogs, case studies, and expert insights to learn how leading consumer brands drive awareness and sales through retail media.
Reach Customers at the Right Time with Dayparting on DoorDash
Dayparting in Ads Manager lets you run Sponsored Product and Sponsored Brand campaigns by hour and time zone. Discover how advertisers use it to stretch budgets, win peak hours, and boost performance with more precise timing.
Unilever Captures Late-Night Cravings with DoorDash Dayparting
Unilever’s Ice Cream team aligning ad timing with real shopper behavior, they drove stronger returns, better conversions, and grew their share of category sales with Dayparting.
The Right Time to Show Up: How Pepsi Used Dayparting to Capture Key Shopping Moments
Learn how Pepsi used DoorDash Ads’ Dayparting feature to stay live during the 2025 Super Bowl weekend to drive major impact exactly when it mattered most.
Purina Boosts Sales and ROAS with Auto-bidding
See how this beloved pet food brand enhanced its DoorDash Ads strategy with auto-bidding — reducing CPC by 32%, driving 50% more sales, and 54% higher ROAS.
Introducing New Ad Tools to Help CPG Brands Drive Smarter Growth on DoorDash
Explore new DoorDash Ads features for CPG brands—Auto-Bidding, Dayparting, Rich Media, and Global Search—to optimize performance and reach more customers.
poppi's Sponsored Brand Ads Bubble Up When Customers Crave Soda
Learn how poppi layered on Sponsored Brands DoorDash Ads experience to increase new-to-brand numbers and category share, showing up for people in the mood for soda, everywhere. poppi's Digital Media Manager, Taryn Lininger, shares their story.