Blog
Explore insights, product updates, and expert perspectives from the DoorDash Ads team. Stay informed on the latest trends in advertising, restaurant and CPG marketing, and platform innovations.
Sales Lift Measurement for CPG Brands
With Sales Lift Measurement, CPG brands are now able to understand the true casual impact of their investment on DoorDash, and make smarter media investment decisions.
Seamless Franchise Collaboration with Opt-In Campaigns
Franchise opt-in campaigns offer a more streamlined way for corporate entities to recommend campaigns to franchisees and for franchisees to participate - all within the DoorDash platform.
New Targeting Solutions for CPG Brands: Smarter Ways to Reach the Right Shoppers
Interest Targeting, Retailer Targeting with Sponsored Products, and the Audience Reach Estimator are powerful new capabilities that help CPG brands connect with shoppers more effectively, giving advertisers greater control and clearer visibility into how they engage consumers.
Category Share Insights
Introducing two new reporting capabilities in Ads Manager: Share and Competitor Share — designed to give advertisers a clearer, more actionable view of their performance on DoorDash.
Audience layering enhancements are now available in Ads Manager
A more flexible, intuitive way for restaurants to build audiences and reach the right customers.