CPG Brands
Grow your brand with DoorDash Ads
The #1 destination for consumables & Convenience
DoorDash Ads connects you to 42M+ monthly users, helping drive incremental sales, unlock new purchase occasions, and turn first-time buyers into loyal customers.
Ad Solutions
Boost product visibility and reach high-intent shoppers. Create campaigns in minutes, measure performance on-demand, and optimize towards your goals.
Sponsored Products
Capture intent and boost product visibility at point of purchase with Sponsored Products.
Offsite Ads
Harness the power of DoorDash’s first-party audience data to create targeted, high-performance campaigns that reach customers across search, social media, and programmatic placements.
CPG Success Stories
10x impressions with Offsite Ads
Proximo Spirits scaled their reach by 10x using DoorDash Offsite Ads — driving awareness across Google and Meta while converting customers directly on the platform.
89% lift in in-campaign reorder rate
Coca-Cola reached DashPass subscribers with a $5 off deal, driving 31% new customers, an 89% lift in reorder rate, a 91% sales increase, and more exposure for restaurant partners.
2x Increase in Sales with Sponsored Brand
Poppi’s customized strategy brought new-to-brand numbers above benchmark, increased customer acquisition, and 2x’d monthly sales since starting DoorDash Ads.
Scale your Campaigns with our API Partners
Pacvue is the leading commerce acceleration platform, combining retail media, operations, and analytics to drive incrementality, profitability, and market share. Pacvue empowers brands, agencies, and SMBs across 95+ retailers. Learn more ->
Flywheel provides tailored expertise with unparalleled software solutions to help the world's best brands thrive in the rapidly changing commerce landscape. Learn more ->
Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. Learn more ->
Access the latest consumer shopping trends
Alcohol is a fastest-growing category on DoorDash. Explore new data, insights, and predictions for brands retailers on alcohol and occasion delivery trends.
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Frequently Asked Questions
New advertisers can get started by contacting the DoorDash team, filling out our interest form or, reach out to your account manager for support if you’re already an active partner.
CPG Brand Advertisers can log in to Ads Manager by going to the Ads Portal
For first-time users: Your DoorDash Account Executive or another user on the brand account must add you as a user. You’ll then receive an email invitation to create your account.
To create a new account: After receiving your invitation to join, go to doordash.com and create an account with the email address where you received your invitation.
Use our self-serve Ads Manager, or work with one of our API partners – Pacvue, Flywheel, and Skai to run CPG Sponsored Product and Sponsored Brand ads with DoorDash. DoorDash also offers managed service for ad and promotions campaign management across the DoorDash platform. CPG brands can also launch self-serve ads across offsite platforms including Meta, Google Shopping Ads, YouTube, and TikTok, alongside full-serve programmatic ads via The Trade Desk. Reach out to your DoorDash rep to learn more.
CPG brands can also launch self-serve ads across offsite platforms including Meta, Google Shopping Ads, YouTube, and TikTok, alongside full-serve programmatic ads via The Trade Desk. Contact your DoorDash account manager or reach out to us to learn more.
Currently, these campaign types are not available for self-service access in the Ads Manager platform. Advertisers should reach out to your account manager for more information.
Campaign reports are available within the Ads Manager platform, with key metrics updated hourly. Click the “reports” icon in the upper left-hand corner.