Resource Hub
Dive into guides, case studies, and more to help you engage customers, optimize campaigns, and drive sales.
How Vita Coco Brought Y2K Nostalgia to Doorsteps
Learn how Vita Coco, the original coconut water brand, recreated a viral pop-up online — driving 56% sales lift, 65% growth in new-to-brand sales, and 6.6× ROAS with a full-funnel DoorDash Ads strategy. By blending nostalgia with innovation, the campaign boosted awareness and trial while delighting Gen Z and Millennial shoppers nationwide.
Learn moreExplore Our Resources
New Capabilities for Smarter Catalog Management
Introducing advanced capabilities for Catalog Management - List View to make it easier for advertisers to review their catalog and make auditing more scalable. New functionality for sort, search and filter so that advertisers can efficiently manage their catalog.
Get insights from Ads Manager reports
Learn how to get reporting data about your campaigns and business to understand your brands’ performance on DoorDash.
Manage Your DoorDash Catalog
Use Catalog Manager to see which products are in your catalog, tied to your brand, ready for ads, and enabled for purchase in the DoorDash marketplace.
Measuring Restaurant Ads Incrementality with Ghost Ads
Advertisers want to know if their ad dollars are driving real impact. With ghost ads, DoorDash now offers the most accurate way to measure incrementality — reducing experimentation dilution by 92% and tightening iROAS confidence intervals by 35%.
How Vita Coco Brought Y2K Nostalgia to Doorsteps with DoorDash Ads
Learn how the original coconut water brand recreated a viral pop-up online — and drove trial and awareness with a full-funnel DoorDash Ads strategy.
Papa Johns Boosts Pizza Orders with Interest Targeting
Discover how Papa Johns mixed in a new DoorDash Ads targeting feature to drive 4% customer lift and a 3.9% sales lift in pizza orders among existing customers, with the same spend.
Unilever Captures Late-Night Cravings with DoorDash Dayparting
Unilever’s Ice Cream team aligning ad timing with real shopper behavior, they drove stronger returns, better conversions, and grew their share of category sales with Dayparting.
The Right Time to Show Up: How PepsiCo Used Dayparting to Capture Key Shopping Moments
Learn how PepsiCo used DoorDash Ads’ Dayparting feature to stay live during the 2025 Super Bowl weekend to drive major impact exactly when it mattered most.
Reach Customers at the Right Time with Dayparting on DoorDash
Dayparting in Ads Manager lets you run Sponsored Product and Sponsored Brand campaigns by hour and time zone. Discover how advertisers use it to stretch budgets, win peak hours, and boost performance with more precise timing.
Expert Voices: Our Webinars & Podcasts
Winning In Grocery & New Verticals
with The CPG Guys
Hear from DoorDash VP of New Business Verticals Fuad Hannon as he shares how DoorDash is reimagining convenience — expanding into grocery and new categories to help brands and retailers reach more customers, drive incremental growth, and shape the future of local commerce.
Listen now
Incremental Growth for CPG Brands with DoorDash Ads
with The CPG Guys
Tune in as DoorDash VP of Ads Toby Espinosa sits down with The CPG Guys to share insights on how brands can leverage DoorDash to drive growth, reach consumers in meaningful ways, and stay ahead in an evolving retail landscape.
Listen Now
Smart Retail Media Plays for Challenger Brands
in partnership with AdWeek
Retail media is booming - but for emerging CPG brands, smart strategy matters more than ever. In this on-demand webinar, DoorDash Ads, Hayden Consultancy, and MALK Organics share how challenger brands can cut through the noise, choose the right partners, and build loyalty through campaigns that drive real growth.
Watch Now
Winning Attention Starts With Customer-Centric Marketing
in partnership with AdWeek
Consumers expect more than ads — they expect value. In this on-demand webinar, DoorDash VP of Ads, Toby Espinosa, joins ADWEEK’s Ryan Joe to explore how customer-centric marketing drives deeper engagement, delivers meaningful brand connections, and creates ads that add to the consumer experience instead of interrupting it.
Watch Now
