Celebrating the 2025 CPG Momentum Brands on DoorDash
Today, we’re celebrating our inaugural CPG Momentum Brands List, recognizing 50 challenger CPG brands that captured customer attention and delivered standout growth on DoorDash in 2025. We want to share more about the story behind our list — and what this year’s trends say about how customers discover and shop on DoorDash.
What We Saw Across This Year’s Momentum Brands
With more than 50M+ monthly active users*, opportunities to create powerful moments for discovery are plentiful — whether it’s a weekly grocery basket, a last-minute restock, or an impulsive treat. More than 1 in 4 DoorDash users order from new verticals like grocery, convenience, and retail, making DoorDash an increasingly common place for consumers to find their favorite brands.
Across categories, several themes stood out:
Emerging brands are scaling quickly as they reach new audiences where shopping already happens.
Marketplace reach continues to fuel discovery, with personalized recommendations and browsable digital aisles helping customers try new products with ease.
Ads also play an important role, helping brands connect with high-intent shoppers at the perfect moment for trial and conversion.
DashMart fulfillment services provides brands a reliable way to offer fast access to everyday essentials, with 43 of this year’s 50 Momentum Brands available on our 1P storefront.
Together, these dynamics are shaping what CPG growth can look like on DoorDash.
A Preview of the Brands Making Waves
This year’s Momentum Brands represent innovators across snacks, beverages, pantry essentials, frozen treats, and personal care. A few examples include Fruit Riot, bringing a bold sour-candy twist to real fruit treats; Chomps, helping customers find clean, high-protein snacks; and Afters Ice Cream, expanding access through DashMart Fulfillment Services.
These brands — along with 47 others — demonstrate what’s possible when curiosity meets convenience.
To see the full list of 50 Momentum Brands, browse product collections, and dive into deeper stories from our spotlight partners, visit our Momentum Brands page today.
→ Explore the 2025 CPG Momentum Brands
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*Based on the combined amounts for DoorDash, Wolt and Deliveroo, measured as of September 2025.
