CPG Brand
Explore tailored resources for CPG brands on DoorDash Ads. Access blogs, case studies, and expert insights to learn how leading consumer brands drive awareness and sales through retail media.
Auto-bidding with Minimum ROAS Helps Brands Scale with Confidence
Auto-bidding now includes a new minimum ROAS setting, giving advertisers more flexibility to scale performance while maintaining efficiency goals.
Introducing Spotlight: A Bigger, Bolder Way to Show Up on DoorDash
Spotlight helps advertisers combine homepage visibility with more room for brand storytelling, product-focused creative, and measurable results.
Competing for Cravings: How The Magnum Ice Cream Company Won New Buyers with Onsite and Offsite Ads
The Magnum Ice Cream Company partnered with DoorDash Ads to compete in snacking occasions, driving +85% period-over-period growth in new consumers, +73 bps in category share, and 125M+ impressions across onsite and offsite.
Retailer-Level Catalog Intelligence, Built for CPG Brands
Industry leading retailer level catalog intelligence tools that give brands visibility into how their products appear across every retailer on the DoorDash marketplace.
A Leading Confectionery Brand Drives +216% CVR with Interest Targeting and Sponsored Brands
Learn how the brand identified and activated high-value audiences using real restaurant ordering behavior signals.
Candy Alternative Brand Drives 2.43x HALO ROAS With Sponsored Brands
Sponsored Brands enabled this candy-alternative brand to drive awareness among new shoppers through precise, behavior-based targeting.