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Explore insights, product updates, and expert perspectives from the DoorDash Ads team. Stay informed on the latest trends in advertising, restaurant and CPG marketing, and platform innovations.

Franchise marketing is how franchisors and franchise owners promote a brand together. Learn the channels, budgets, and tools that keep every location aligned.

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United States

What Is Franchise Marketing? A Guide for Multi-Location Brands

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Explore practical strategies to help your CPG brand build awareness, grow incremental sales, and achieve your business goals with DoorDash Ads.

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DoorDash Ads Playbook for CPG Brands

Brand Center is the commerce growth platform that brings advertising, retailer intelligence, shopper behavior, reporting, and catalog tools into one platform, connecting the teams and decisions that drive brand growth.


Ads -  Blog - How Brand Center Helps Brands Turn Commerce Signals Into Growth

Global

How Brand Center Turns Commerce Signals Into Growth

New research from DoorDash and Ipsos MMA explores how advertisers can more accurately represent DoorDash advertising in Marketing Mix Models.

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Measuring DoorDash Advertising in Marketing Mix Models

See how independent measurement from Circana is helping DoorDash Ads advertisers uncover incremental impact, including $3.7M in incremental in-store sales for one major beverage advertiser.

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How DoorDash Ads and Circana Measure Incremental Retail Media Impact

Explore the biggest marketing, AI, commerce media, and consumer intent trends from Cannes Lions 2026.

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Cannes Recap 2026 

Spotlight helps advertisers combine homepage visibility with more room for brand storytelling, product-focused creative, and measurable results.

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Introducing Spotlight: A Bigger, Bolder Way to Show Up on DoorDash

Industry leading retailer level catalog intelligence tools that give brands visibility into how their products appear across every retailer on the DoorDash marketplace.

Product Catalog for CPG Brands

Retailer-Level Catalog Intelligence, Built for CPG Brands

A smarter way to reach high-value customers and increase order value with your ads.

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Turn Order Value Into a Growth Lever with Average Ticket Size Targeting

Brand Interest Targeting helps you reach customers actively exploring brands you care about on DoorDash, using real engagement signals. Paired with Brand Sales Growth reporting, it gives you the insights to drive and measure more efficient growth.

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Reach High-Intent Customers with Brand Interest Targeting

With Sales Lift Measurement, CPG brands are now able to understand the true causal impact of their investment on DoorDash, and make smarter media investment decisions.

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Sales Lift Measurement for CPG Brands

Franchise opt-in campaigns offer a more streamlined way for corporate entities to recommend campaigns to franchisees and for franchisees to participate - all within the DoorDash platform.

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Seamless Franchise Collaboration with Opt-In Campaigns

Interest Targeting, Retailer Targeting with Sponsored Products, and the Audience Reach Estimator are powerful new capabilities that help CPG brands connect with shoppers more effectively, giving advertisers greater control and clearer visibility into how they engage consumers.

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New Targeting Solutions for CPG Brands: Smarter Ways to Reach the Right Shoppers

Drive smarter, more effective ad performance with targeting strategies designed specifically for restaurant brands.

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Category Share Insights

A more flexible, intuitive way for restaurants to build audiences and reach the right customers.

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Audience layering enhancements are now available in Ads Manager

Introducing three new reporting capabilities in Ads Manager: Share, Competitor Share and Retailer-level Sales — designed to give advertisers a clearer, more actionable view of their performance on DoorDash. 

Share, Competitor Share and Retailer-level Sales Insights

Introducing new tools - Interest Targeting to enable reaching audiences based on their dish preferences, and Dish-Level Category Share insights to understand how a restaurant brand is performing in a dish category compared to its peers.

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Drive More Sales With Interest Targeting And Dish-Level Category Share Insights 

Introducing advanced capabilities for Catalog Management - List View to make it easier for advertisers to review their catalog and make auditing more scalable. New functionality for sort, search and filter so that advertisers can efficiently manage their catalog.

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Introducing New Capabilities For Smarter Catalog Management

Advertisers want to know if their ad dollars are driving real impact. With ghost ads, DoorDash now offers the most accurate way to measure incrementality — reducing experimentation dilution by 92% and tightening iROAS confidence intervals by 35%. 

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Measuring Restaurant Ads Incrementality with Ghost Ads

Dayparting in Ads Manager lets you run Sponsored Product and Sponsored Brand campaigns by hour and time zone. Discover how advertisers use it to stretch budgets, win peak hours, and boost performance with more precise timing.

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Reach Customers at the Right Time with Dayparting on DoorDash

Learn how DoubleDash Ads placement for CPGs allows you to target customers in exciting ways.