The DoorDash Momentum List

Meet our 2025 CPG Momentum Brands

An annual list of 50 challenger CPG brands achieving category-leading growth through the DoorDash platform, from fast-rising favorites to emerging disruptors.

50M+

monthly active users*

1 in 4

users order from new verticals categories**

#1

third-party delivery service driving new-to-grocery customer share

*Based on the combined numbers for DoorDash, Wolt and Deliveroo, measured as of September 2025
**Grocery, retail, convenience and alcohol categories

CPG Success Stories

  • Brands Gaining Momentum on DoorDash

    These emerging brands saw meaningful growth on DoorDash this year. Explore what’s fueling their momentum.

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  • Fruit Riot

    Fruit Riot, founded in 2023, is shaking up the frozen aisle with real fruit on the inside and candy on the outside. Their viral treats pair freshly frozen fruit and bold flavor, making a uniquely addictive combo. It’s a better-for-you snack that’s winning over customers across North America.

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  • Chomps

    Chomps is a high-quality meat snack brand, redefining convenient snacking with a commitment to bold, satisfying flavors. Crafted from 100% grass-fed, grass-finished beef and venison, along with antibiotic-free turkey, each Chomps meat stick delivers 10+ grams of high-quality protein with 0 grams of total sugar. Seasoned with a blend of flavorful herbs and spices, Chomps provides a nutritious protein snack for the whole family

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  • Afters Ice Cream

    After’s Ice Cream is known for its bold flavors, small-batch craftsmanship, and iconic, indulgent scoops. With inventive combinations and a cult-like fanbase, After’s has turned ice cream into a full-on dessert experience.

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  • Dude Wipes

    DUDE Wipes exists to do what dry toilet paper never could. They make extra-large, flushable wipes that deliver a better clean - at home and on the go. Made with 99% water and plant-sourced ingredients like Aloe Vera and Vitamin E, DUDE Fragrance Free Wipes are tough on mess, gentle on skin, and built to clear - not smear.

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  • Badia Spices, Inc.

    Badia Spices brings bold, global flavor to every kitchen. Privately-owned and committed to quality, Badia offers an extensive range of herbs, spices, and blends that make cooking easier, more vibrant, and more delicious — at a price everyone can love.

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    How DoorDash Fuels Brand Momentum

    Marketplace Reach

    DoorDash connects you to over 50+ million monthly active users, helping you reach new audiences and drive incremental sales.

    In Q2 2025, we became the #1 third-party delivery service in new-to-grocery customer share, reflecting the strength of our grocery and convenience footprint.

    Shopper Experience

    DoorDash makes it easy for customers to restock or discover something new — building a weekly grocery basket in minutes, with a digital experience that feels as curated as in-store.

    From personalized “Buy Again” features to visual aisles and product recommendations, we bring discovery to the doorstep.

    DashMart Advantage

    DashMart helps brands and merchants expand delivery-focused businesses through high quality fulfillment and optional first party store experience. Open late and year-round, DashMart helps brands reach more consumers and unlock new purchase occasions.

    Marketing & Ads

    Put your brand front and center at every stage — from discovery to purchase.

    DoorDash Ads boost product visibility and connect with high-intent shoppers through Sponsored Products, Sponsored Brands, and Offsite Ads.

    Products built for your business

    DoorDash connects brands to consumers everywhere - from DashMart to retail partners to DoubleDash on restaurant orders. Whether you’re building awareness or driving conversion, our tools give you control, flexibility, and insights.

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    DashMart

    Showcase new products, seasonal bundles, or limited-time drops — and reach customers looking for fast delivery and trusted brands.

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    Sponsored Products

    Increase DoorDash sales and reach more customers with targeted in-app advertisements.

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    Solutions for CPGs

    DoorDash Ads helps CPGs reach consumers on and beyond DoorDash through Sponsored Brands, Offsite Ads, and co-marketing programs.

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