INSIGHTS TO FINE-TUNE YOUR CPG ADS AND PROMOTIONS
Turn real ordering trends into smarter ads and promotions. This report uses DoorDash’s extensive, anonymized first-party order data to show which dishes, cuisines, and shopping occasions consumers order most and how those patterns can inform better targeting with DoorDash Ads.
Inside the report, you’ll learn:
The top cuisines and dishes consumers order nationwide, highlighting the flavor preferences and meal types that shape everyday eating habits.
How shoppers use Grocery, Convenience, and DashMart across their everyday routines, reflecting growing use of these shopping categories for snacks, beverages, pantry items, and last-minute needs — with notable lifts during key holidays.
When shoppers are most active across the day and year, revealing clear peaks around lunch, dinner, snack time, and key seasonal or holiday moments that matter for campaign timing.
How these behavioral signals can guide smarter targeting and activation, helping brands apply Interest Targeting and other tools to reach relevant audiences based on real food interests and purchasing patterns.
Put these insights into action with Interest Targeting, a new audience targeting solution that uses DoorDash’s unique first-party restaurant ordering behavior signals to help brands reach high-intent consumers based on the dishes they engage with most frequently on DoorDash. Get started today.
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