CPG Brand

Explore tailored resources for CPG brands on DoorDash Ads. Access blogs, case studies, and expert insights to learn how leading consumer brands drive awareness and sales through retail media.

brand manager ad campaign computer shot

New Targeting Solutions for CPG Brands: Smarter Ways to Reach the Right Shoppers

Interest Targeting, Retailer Targeting with Sponsored Products, and the Audience Reach Estimator are powerful new capabilities that help CPG brands connect with shoppers more effectively, giving advertisers greater control and clearer visibility into how they engage consumers.

17 Feb 2026
3 min read
ads - blog - sb creative guidelines - hero image

Sponsored Brands: Creative Guidelines and Specifications

Drive brand consideration and build equity with compelling Sponsored Brand ads.

9 Jan 2026
5 min read
Ads - Momentum Brands - 2025 Badge

Celebrating the 2025 CPG Momentum Brands on DoorDash

Meet the 2025 CPG Momentum Brands: 50 fast-growing challenger brands capturing customer attention and accelerating growth on DoorDash.

6 Jan 2026
3 min read
Brand Manager analyzing ad perf

Category Share Insights

Introducing two new reporting capabilities in Ads Manager: Share and Competitor Share — designed to give advertisers a clearer, more actionable view of their performance on DoorDash.

6 Jan 2026
3 min read
Brand Manager analyzing ad perf

Share, Competitor Share and Retailer-level Sales Insights

Introducing three new reporting capabilities in Ads Manager: Share, Competitor Share and Retailer-level Sales — designed to give advertisers a clearer, more actionable view of their performance on DoorDash.

20 Nov 2025
5 min read
Malk Organics - Shelf Stable

MALK Organics breaks new ground on DoorDash with Sponsored Campaigns

Discover how MALK Organics combined always-on Sponsored Products with top of funnel Sponsored Brand ads to grow sales with a new-to-brand audiences.

4 Nov 2025
4 min read