Restaurants
Discover marketing tips, success stories, and product updates designed for Restaurants on DoorDash Ads.
Join a Franchise Opt-in Campaign
Learn how to join a corporate recommended opt-in campaign that supports your local marketing on DoorDash.
Sponsored Listings: Targeting Playbook
Drive smarter, more effective ad performance with targeting strategies designed specifically for restaurant brands.
Audience layering enhancements are now available in Ads Manager
A more flexible, intuitive way for restaurants to build audiences and reach the right customers.
Drive More Sales With Interest Targeting And Dish-Level Category Share Insights
Introducing new tools - Interest Targeting to enable reaching audiences based on their dish preferences, and Dish-Level Category Share insights to understand how a restaurant brand is performing in a dish category compared to its peers.
Measuring Restaurant Ads Incrementality with Ghost Ads
Advertisers want to know if their ad dollars are driving real impact. With ghost ads, DoorDash now offers the most accurate way to measure incrementality — reducing experimentation dilution by 92% and tightening iROAS confidence intervals by 35%.
Papa Johns Boosts Pizza Orders with Interest Targeting
Discover how Papa Johns mixed in a new DoorDash Ads targeting feature to drive 4% customer lift and a 3.9% sales lift in pizza orders among existing customers, with the same spend.