Restaurants
Discover marketing tips, success stories, and product updates designed for Restaurants on DoorDash Ads.

Drive More Sales With Interest Targeting And Dish-Level Category Share Insights
Introducing new tools - Interest Targeting to enable reaching audiences based on their dish preferences, and Dish-Level Category Share insights to understand how a restaurant brand is performing in a dish category compared to its peers.

Measuring Restaurant Ads Incrementality with Ghost Ads
Advertisers want to know if their ad dollars are driving real impact. With ghost ads, DoorDash now offers the most accurate way to measure incrementality — reducing experimentation dilution by 92% and tightening iROAS confidence intervals by 35%.

Papa Johns Boosts Pizza Orders with Interest Targeting
Discover how Papa Johns mixed in a new DoorDash Ads targeting feature to drive 4% customer lift and a 3.9% sales lift in pizza orders among existing customers, with the same spend.

Culver’s Uses Sponsored Listings for Breakout Delivery Debut
Learn how this family-owned, Midwestern burger spot used DoorDash Sponsored Listings to expand their brand and increase sales nationwide at just the right speed. Culver’s Associate Director of Delivery, Brian Curry, shares their story.