When customers open the DoorDash app, they’re already deciding what to order. Brand Interest Targeting helps you show up in that moment, reaching customers who are actively engaging across the platform.
Now available in Ads Manager, Brand Interest Targeting and Brand Sales Growth reporting work together to help you both drive performance and understand it.
Brand Interest Targeting uses DoorDash’s first-party data and customer signals to connect your brand with high-intent customers – helping you drive more relevant reach and more efficient performance. Brand Sales Growth reporting provides new visibility into how your brand is performing relative to your selected peer groups, so you can measure impact and refine your strategy over time.
Turn Customer Behavior Into Smarter Targeting
Brand Interest Targeting allows you to reach customers based on the brands and experiences they already engage with on DoorDash.
When setting up a campaign, you can select a group of brands to define your audience. Your ads then become eligible to appear to customers who have recently shown interest in those brands, based on DoorDash’s first-party data and customer signals.
This gives you flexible ways to reach high-intent customers, whether you’re:
Competing within your category by targeting similar brands
Expanding demand by targeting complementary cuisines or occasions
Reaching specific dining behaviors, like breakfast or late-night ordering
By focusing on meaningful customer engagement — not just search intent — you can reach diners already exploring your category and win share of wallet. This approach helps drive stronger engagement, incremental sales, and new customer acquisition.
In early testing, these benefits translated into measurable performance gains. In lift studies comparing campaigns using Brand Interest Targeting versus no targeting, Brand Interest Targeting delivered an average over 14% increase in iROAS.
"We’ve found Brand Interest Targeting to be a highly effective way to reach people on DoorDash who are ready to order. By connecting with diners who already engage with relevant brands, we’ve seen some of our strongest campaign performance to date. It’s quickly become a key part of how we attract new customers."
- Lawrence Konecny (Chief Operating Officer)
Measure and Optimize Your Growth
Brand Sales Growth reporting helps you understand how your business is performing, so you can turn insights into action.
You can compare your sales growth against:
The brands you’re targeting in your campaigns
Broader category benchmarks, like cuisine type or restaurant segment
This makes it easier to understand whether your marketing is helping you grow faster, keep pace, or capture share within your category - and gives you a clearer view of your competitive position so you can refine your brand interest targeting strategy over time.
Together, Brand Interest Targeting and Brand Sales Growth reporting create a continuous feedback loop: use insights to refine your targeting, or start with a targeting strategy and measure its impact in context. When targeting a curated peer group of similar merchants, Brand Interest Targeting on average has driven more than 4% higher relative sales compared to the peer group benchmark.
Drive More Efficient Growth on DoorDash
Brand Interest Targeting helps you reach high-intent customers based on real engagement signals while Brand Sales Growth reporting helps you understand how your business is performing in context.
Together, these tools give restaurant advertisers more precision, better visibility, and stronger performance on DoorDash.
Brand Interest Targeting and Brand Sales Growth reporting are now available to all restaurant advertisers in Ads Manager.
