Blog

Explora las estadísticas, las actualizaciones de productos y las perspectivas de los expertos del equipo de anuncios de DoorDash. Mantente informado sobre las últimas tendencias en publicidad, marketing de restaurantes y CPG, e innovaciones de plataformas.

Ads - Resources - Targeting for Rx - Order Frequency Image

Turn Order Value Into a Growth Lever with Average Ticket Size Targeting

A smarter way to reach high-value customers and increase order value with your ads.

16 abr 2026
3 minutos de lectura
Ads - Resources - Targeting for Rx - Existing Cx Image

Reach High-Intent Customers with Brand Interest Targeting

Brand Interest Targeting helps you reach customers actively exploring brands you care about on DoorDash, using real engagement signals. Paired with Brand Sales Growth reporting, it gives you the insights to drive and measure more efficient growth.

16 abr 2026
3 minutos de lectura
ads - sales lift measurement

Sales Lift Measurement for CPG Brands

With Sales Lift Measurement, CPG brands are now able to understand the true causal impact of their investment on DoorDash, and make smarter media investment decisions.

24 mar 2026
3 minutos de lectura
illustration of franchise model

Seamless Franchise Collaboration with Opt-In Campaigns

Franchise opt-in campaigns offer a more streamlined way for corporate entities to recommend campaigns to franchisees and for franchisees to participate - all within the DoorDash platform.

5 mar 2026
3 minutos de lectura
brand manager ad campaign computer shot

New Targeting Solutions for CPG Brands: Smarter Ways to Reach the Right Shoppers

Interest Targeting, Retailer Targeting with Sponsored Products, and the Audience Reach Estimator are powerful new capabilities that help CPG brands connect with shoppers more effectively, giving advertisers greater control and clearer visibility into how they engage consumers.

17 feb 2026
3 minutos de lectura
Brand Manager analyzing ad perf

Impulsa más ventas gracias a la segmentación por intereses y los análisis de participación por categoría

Presentamos nuevas herramientas: segmentación por intereses para permitir llegar a las audiencias en función de sus preferencias de platos, y análisis de participación por categorías para comprender el rendimiento de una marca de restaurantes en una categoría de platos en comparación con sus pares.

6 ene 2026
3 minutos de lectura