For the first time, CPG and restaurant advertisers can use video creative to tell their brand's story.
Spotlight is a new premium homepage ad format featuring a large, immersive creative canvas built for static display and short-form video. Replacing banners on the homepage: Spotlight pairs brand-led creative with structured DoorDash module messaging, including a headline, supporting copy, an applicable promotional badge, and a standard call-to-action button.
Spotlight gives you more room to showcase products, promote limited-time offers, and turn customer attention into measurable action.
HOW BRANDS CAN USE SPOTLIGHT
There are two creative formats supported by Spotlight, depending on your campaign goal:
Spotlight Video is a short, visual-first video that gives advertisers a more dynamic way to tell a brand story, showcase a product, or bring a launch or seasonal moment to life.
Spotlight Display is a static creative that helps advertisers highlight an offer, product, or menu item in a clean, mobile-friendly format.
WHY BRANDS ARE USING SPOTLIGHT
Spotlight is designed for visual impact. The format supports product-first imagery, clean layouts, and short videos that bring the customer closer to the item, meal, or occasion being promoted.
That means advertisers can use Spotlight to:
Tell a stronger story. A bigger, richer canvas than homepage banners makes it easier to spotlight the product, show the occasion, and build interest at a glance.
Support promotions with consistency. Promo messaging is handled through structured module fields and badges, helping offers appear clearly while keeping the creative experience clean and consistent.
Reach customers in high-visibility moments. Spotlight appears on the DoorDash homepage, giving advertisers a premium surface to drive awareness and consideration with a broad audience.
Connect discovery to action. Spotlight can guide customers from the homepage to a merchant store page, branded collection, or other relevant destination, making the journey from interest to purchase feel natural.
Restaurants can use Spotlight to feature a new menu item, seasonal bundle, limited-time offer, or brand story. CPG brands can use it to drive awareness, support key occasions, and put products in front of customers while they're already browsing and discovering.
EARLY RESULTS SPEAK FOR THEMSELVES
In testing¹, Spotlight Display and Video units delivered a clear performance lift compared with homepage Banners.
For national restaurant brands, Spotlight drove:
2.5x higher click-through rates
60%+ Video completion rate
+20% new-to-merchant sales
For CPG brands, Spotlight also drove:
+36% new-to-brand sales
3.5X Brand Halo ROAS
+10% search intent.²
Spotlight helps advertisers earn attention in high-visibility moments, then turns that attention into stronger engagement and measurable outcomes.
SPOTLIGHT IS MADE FOR THE MOMENT
The best ad experiences are scroll-stopping and make the next choice easy.
Spotlight helps advertisers meet high-intent customers with creative that is simple, visual, and built for action. Whether you're launching a new item, supporting a seasonal campaign, or driving awareness for a product that customers can get on DoorDash, Spotlight gives your brand a stronger way to show up.
Ready to take the homepage center stage? Connect with your DoorDash account representative to learn more.
¹ CPG results from 10 test campaigns that ran in in Q4 2025, based on DoorDash's internal analysis, Restaurant results from 13 test campaigns than ran in Q4 2025, based on DoorDash's internal analysis.
² Search intent is DoorDash's proxy metric to understand Homepage Spotlight impact to brand recall / brand awareness.
