Life Happens.
We’ll Make Sure You’re There For It.
Life doesn’t wait for brands to catch up. DoorDash Ads helps advertisers show up in the moments people are already living through, with the timing, relevance, and scale to matter while it’s happening.
Global Platform. Local Growth.
Reach consumers through the everyday moments, routines, and last-minute needs happening across the DoorDash marketplace.
400K+
advertisers across DoorDash, Wolt, and Deliveroo1
Meet customers in the moments that matter
From late-night cravings to weekly grocery runs, connect with customers in the moments they’re ready to act.
74%
of consumers use delivery to fulfill urgent needs260%
of consumers are more likely to try new products while browsing for last-minute purchases2
Real behavior. Real results.
Measure the incremental impact of campaigns using closed-loop insights tied to actual consumer behavior across the DoorDash marketplace.
30%
average sales lift from Sponsored Products campaigns331%+
of sales for Sponsored Listings were from new-to-merchant customers4
Drive discovery to loyalty
Build lasting customer relationships by showing up consistently across the moments that shape everyday habits and preferences.
56M+
monthly active customers110B+
lifetime orders across DoorDash, Wolt, and Deliveroo1
Introducing our LiveRamp partnership
DoorDash Ads and LiveRamp are partnering to help brands better understand how real-world consumer behavior on DoorDash extends their business. New capabilities for audience overlap analysis, custom segmentation, and audience activation give advertisers deeper visibility into incremental reach and more ways to engage consumers based on how they actually live, shop, and order.
⠀
Built to stand out
Spotlight is a new visual ad format on the DoorDash Marketplace homepage that lets your brand tell your story, your way — with more opportunities for creativity and larger, richer canvases that capture attention earlier and drive action faster.
Introducing Spotlight
Capture attention with immersive homepage placements designed for richer brand storytelling on DoorDash. Spotlight combines high-impact display and video creative with prominent placement to help brands drive awareness, engagement, and a more seamless path to purchase.
36%+
of Spotlight ad-driven sales came from new-to-brand audiences20%+
of Spotlight-driven sales came from new-to-merchant customers
Hershey
Hershey’s used Spotlight Video to tap into one of candy’s biggest seasonal moments: Halloween. Featuring seasonal Vampire Kit Kats on the DoorDash homepage, the campaign helped keep the brand top of mind as consumers stocked up for trick-or-treating, parties, and last-minute candy runs.
2.2X
CTR36%
New-to-Brand customers
Talenti
Talenti used Spotlight Display to showcase seasonal products and limited-time offers through immersive homepage creative on DoorDash. By pairing rich storytelling with promotional offers, the brand created a more engaging path from browsing to purchase.
2.4X
CTR60%
New-to-Brand customers
Performance that delivers
See how top brands unlock measurable impact across performance and brand growth with DoorDash.
The Magnum Ice Cream Company
The Magnum Ice Cream Company activated a full funnel campaign that paired offsite media across Netflix Ads, YouTube, CRM, and Symbiosys powered social channels including Meta, TikTok, Snapchat, and Pinterest with onsite Sponsored Brands and Sponsored Products. The integrated strategy helped reposition ice cream as an everyday snack and reach new consumers across the category. Learn more.
+85%
Period-over-period growth in new consumers+73 bps
Category share
Culvers
After successfully increasing cart sizes through promotions, Culver’s looked for new ways to maintain higher order values without relying on discounts. With larger basket sizes a key priority for the business, the brand tested Average Ticket Size Targeting to more strategically reach higher-spending customers through Sponsored Listings campaigns.
+38%
Average ticket size lift16.4%
Sales lift
Chomps
Chomps partnered with DoorDash Ads to test Dish Interest Targeting, using real consumer dish and restaurant ordering behavior to improve targeting efficiency and customer acquisition. By aligning media spend against high-intent dish segments like curry, soup, salads, soup, and sushi, Chomps was able to better reach consumers whose ordering behaviors aligned with their core customer base.
+66%
New-to-brand sales5x
ROAS
Kellanova
Kellanova used Sales Lift Measurement to better understand the incremental impact of Sponsored Products campaigns across brands like Cheez-It, Pringles, and Pop-Tarts. By measuring real sales outcomes, the team validated how DoorDash drove incremental sales growth and uncovered insights to optimize future campaigns. Read more.
2.9X
iROAS+46%
Sales lift
Tropical Smoothie Cafe
After early Sponsored Listings campaigns drove strong visibility on DoorDash, Tropical Smoothie Cafe looked for an easier way to bring more franchise locations into campaigns. Using Franchise Opt-In Campaigns, the brand streamlined local participation and scaled growth across hundreds of cafes, with about 44% of eligible franchise locations opting in. Read more.
6.5X
ROAS+31%
Weekly sales lift
Meet DoorDash Ads at Cannes
Meet us at Cannes¹Based on the combined numbers for DoorDash, Wolt and Deliveroo, measured as of Q4 2025.
²https://about.doordash.com/en-us/marketing/cpg/report
³Incremental sales are measured by comparing a brand's sales among ad-exposed customers versus a non-ad-exposed holdout group. Data sourced from DoorDash's 30 Sponsored Product Lift Measurement tests conducted in H1 2025
⁴Average performance based on internal tests for merchants running Sponsored Listings in the US and Canada in 2025.