Every order isn’t equal – and now, your strategy doesn’t have to treat them that way.
Average Ticket Size Targeting lets you reach customers based on how much they typically spend on DoorDash, giving you a new way to drive more meaningful revenue from your campaigns.
Now available in Ads Manager, Average Ticket Size Targeting uses DoorDash’s first-party data and customer signals to help you align your campaigns with customers who are more likely to spend more on DoorDash – and at your store.
Use Order Value to Shape Your Sponsored Listings Strategy
For the first time, you can influence ticket size directly within Sponsored Listings.
This gives you a new way to think about performance – not just in terms of volume, but in terms of the value each order brings.
For example, you can:
Prioritize higher-value customers to drive larger baskets
Reach new customers who tend to spend more on DoorDash and are likely to spend more with you
Shift toward lower-value customers when promoting value menus, bundles, or time-based offers
It’s a more flexible way to align your Sponsored Listings strategy with your business goals, whether that’s maximizing revenue per order or driving broader demand.
Use Promotions More Strategically
Average Ticket Size Targeting also unlocks more precise ways to use promotions.
Instead of applying the same offer to every customer, you can tailor incentives based on how customers typically spend.
For example:
Offer lower-threshold promotions to encourage smaller-basket customers to spend more
Reserve richer offers for mid-value customers to drive incremental growth
Reduce unnecessary discounting for customers who already tend to spend more
This allows you to make your promotional spend more intentional – driving stronger returns while still influencing order value.
Drive More Value from Every Order
Average Ticket Size Targeting gives you a new level of control over how you grow – helping you reach the right customers, drive higher-value orders, and use your marketing spend more efficiently.
Average Ticket Size Targeting is now available to all advertisers on Ads Manager.
