During the holidays consumers are time strapped and rushed, which often leads to panic purchasing over-the-top or barely-enough gifts. And with 64% of households already purchasing alcohol during the holiday season, we showed them that they can gift better and more conveniently by ordering Diageo on DoorDash.
Goals
✓ Drive incremental sales of Diageo products
Idea
Diageo partnered with DoorDash to create a series of engaging videos and clips that called out "bad gifting behaviors" and offered Diageo spirits ordered through DoorDash as the one gift everyone really wants (and deserves) this holiday season.
Activated Channels
✓ Dedicated Landing Page
✓ In-App (Banners, Sponsored Brands)
✓ Paid Social
✓ Publisher Direct
✓ Display
✓ CRM
Outcomes
132M
impressions
(+17% to goal)
42%
new customer
lift YoY
5X
increase in orders sent as a gift on DoorDash
