Since its launch in 2021, Double Dash has been a standout feature for DoorDash that everyday consumers love. DoubleDash allows users to add things to their order from nearby locations with no additional delivery fee or order minimum.
Now, we’ve unlocked a new placement on DoubleDash for CPGs so you can target customers in exciting ways.
New: DoubleDash Ads You Can Choose
Before now, DoorDash advertisers could only bid on Search, Categories and Collections. Any ads surfaced on DoubleDash were a bonus.
Thanks to this launch, you can now choose to specifically bid on DoubleDash to reach a broader audience with Sponsored Products you manage yourself on Ads Manager and Banners.
It’s an effortless and direct way to connect with new customers at high-intent, high-desire moments.
How DoubleDash Helps You Reach More Customers
Incremental Growth from Impulse Purchases
Imagine a customer who just placed a dinner order from their favorite local restaurant. Right after checkout, DoorDash’s DoubleDash feature pops up an ad to add ice cream from a nearby convenience store, right next to the restaurant. Suddenly, their meal feels complete, and your CPG product is the perfect complement to their original order.
This customer wasn’t planning to buy ice cream initially, but the convenience of adding it with no extra delivery fee makes the decision a no-brainer. It’s an unexpected and welcomed addition that adds incremental sales for your brand.
Extend Your Reach Across the Platform
DoubleDash adds a sweet little incentive to customers: more bang for their buck. From sponsored, nearby late night snacks to beverages to dessert items, these strategic ad placements extend your reach to potential customers who might be tempted by exactly what you’re offering–even though they weren’t even shopping for groceries.
Your product ads are now seen by potential restaurant customers whose orders align with your offerings. That’s the power of DoubleDash: your CPG products get seen by customers all across DoorDash, extending your reach far beyond the CnG corner.
Target Unique Customer Needs and Impulse Buys
The 15-minute post-order window is the digital equivalent of the time you spend in line at the checkout. It’s what makes DoubleDash Ads perfect for impulse buys and unique customer needs, and the perfect place to show off CnG items you grab “on your way out” to create urgency–and bigger spends.
Just like in-store shoppers, DoubleDash users are often looking for items to “top-off” their existing order with extras they might want or need—like drinks for the dinner that’s on its way.
Run your DoubleDash ads to showcase impulse items and necessities that people often need but may not remember until after they place their first order—things like allergy medicine, lunchbox snacks, or gifts. Suddenly, your ad is that last-second save that makes their day.
DoubleDash Works
Ads on DoubleDash offer greater visibility and twice as many unique users for every 1,000 impressions. They also have a 17% higher click-to-conversion rate. In fact, one brand enjoyed 10% and 20% higher iROAS (incremental return on ad spend) across its top two product categories on DoubleDash.*
Take advantage of the way people really shop—by offering irresistible items that tick needs off their list or make their day feel complete. Try DoubleDash Ads to up your brand’s game across DoorDash.
*DoorDash internal data, 2024.