for CPG Brands
DoorDash Ads Playbook for CPG Brands
Products for CPG Brands
Sponsored Products
Launch product-specific ads to increase demand and only pay per click.
Sponsored Brands
Highlight your brand during key moments with high-visibility placements on the DoorDash app.
SPOTLIGHT
Capture attention on the DoorDash homepage with large, immersive video and display ads.
Banners
Drive awareness and incremental sales with high-impact placements across the DoorDash app.
Promotions
Increase conversions with limited-time offers shoppers can’t resist.
Offsite Ads
Run ads across search, social, and programmatic.
How to Use This Playbook
Each section of this playbook aligns:
A business goal
Recommended levels of (relative) investment
Core — foundational, always-on approaches
Amplify — heightened activity around moments or objectives
Expand — integrated and cross-channel tactics
Clear descriptions of what each investment option does
High-level metrics and examples to help frame success
You don’t need to start at Core and graduate through each. Instead, choose the set of tactics that best matches your current strategy.
Strategies by Goal
Grow Category Share
Grow Incremental Sales
Deliver Effective ROAS
Maximize Conversions
Drive Brand / SKU Awareness
Increase Basket Size
Drive Retention and Loyalty
