CPG Brands

Explore tailored resources for CPG brands on DoorDash Ads. Access blogs, case studies, and expert insights to learn how leading consumer brands drive awareness and sales through retail media.

Ads - Dayparting Blog - Hero Image
Blog

Reach Customers at the Right Time with Dayparting on DoorDash

Dayparting in Ads Manager lets you run Sponsored Product and Sponsored Brand campaigns by hour and time zone. Discover how advertisers use it to stretch budgets, win peak hours, and boost performance with more precise timing.

Jul 28, 2025
5 min read
Ads - UL Ice Cream Dayparting - Hero Image
Success Stories

Unilever Captures Late-Night Cravings with DoorDash Dayparting

Unilever’s Ice Cream team aligning ad timing with real shopper behavior, they drove stronger returns, better conversions, and grew their share of category sales with Dayparting.

Jul 28, 2025
3 min read
Ads - Pepsi Dayparting Case Study - Hero Image
Success Stories

The Right Time to Show Up: How Pepsi Used Dayparting to Capture Key Shopping Moments

Learn how Pepsi used DoorDash Ads’ Dayparting feature to stay live during the 2025 Super Bowl weekend to drive major impact exactly when it mattered most.

Jul 28, 2025
3 min read
Ads - Purina Case Study - Cat Image
Success Stories

Purina Boosts Sales and ROAS with Auto-bidding

See how this beloved pet food brand enhanced its DoorDash Ads strategy with auto-bidding — reducing CPC by 32%, driving 50% more sales, and 54% higher ROAS.

Jul 11, 2025
5 min read
Ads - Blog - CPG June Updates Hero
News

Introducing New Ad Tools to Help CPG Brands Drive Smarter Growth on DoorDash

Explore new DoorDash Ads features for CPG brands—Auto-Bidding, Dayparting, Rich Media, and Global Search—to optimize performance and reach more customers.

Jun 17, 2025
7 min read
Ads - Poppi Case image
Success Stories

poppi's Sponsored Brand Ads Bubble Up When Customers Crave Soda

Learn how poppi layered on Sponsored Brands DoorDash Ads experience to increase new-to-brand numbers and category share, showing up for people in the mood for soda, everywhere. poppi's Digital Media Manager, Taryn Lininger, shares their story.

Jun 16, 2025
7 min read