Advanced Capabilities for Catalog Management
DoorDash Catalog Manager for CPG Brands is one of the first platform tools that a brand interacts with to start advertising on our platform. We are excited to introduce a new table-style List View, launching today for all eligible advertisers in the US with Catalog Manager access. List View is designed to make it easier for advertisers to review their catalog and makes auditing more scalable. We are excited to see these improvements make it easier to sort through a large catalog, spot check and catch inaccuracies that advertisers can then address through their syndicators.
Building Brand Trust
Our goal at DoorDash is to invest in tools that make it more easier and efficient for brands to manage their catalog and build trust with their consumers. We want brands to be able to easily navigate through their product lists, scan for any inaccuracies and take actions without endless scrolling. A clean, accurate catalog and how it shows up on our marketplace builds shopper trust by showing product details accurately and enables shoppers to make informed purchase decisions. Ultimately, accurate catalogs lead to higher CTRs, stronger conversion rates, and better ad returns.
Our initial solution that launched in Q1 of this year set the foundations for catalog management, providing brands a gallery card-format view of products with some basic functionality to search and download. Based on advertiser feedback, we are excited to bring a whole new set of advanced capabilities to Catalog Manager.
Along with List View that makes it easier for advertisers to review and audit their catalog, we have also introduced advanced capabilities for efficient catalog management.
Switch views easily: Toggle between the familiar image-first Card View and the new table-like List View.
Filter for what matters: Find products with missing images, filter by categories, or focus on items currently running in Sponsored campaigns.
Search in bulk: Look up multiple products at once by GTIN, UPC, or DDSIC.
Sort your way: Organize your catalog by name, size, GTIN, UPC, DDSIC, or category
Export on demand: Download your full catalog or export just the products you want to focus on.
These new capabilities make it drastically easier for advertisers to identify priority items based on their business objectives, whether that means focusing on top sellers, missing images, or items in active campaigns. List View is available for all eligible US CPG advertisers with Catalog Manager access.
For more information, please refer to the Manage Your DoorDash Catalog How-to-Guide, or log in to Ads Manager to get started.
