Overview of Sponsored Brands
Sponsored Brands now offers better opportunities to drive consideration and build brand equity with new engaging brand content.
These ads include a variety of creative elements—logos, display images, and video—to help convey your brand message. The following guidance outlines creative and content best practices to help ensure strong engagement with your target audience and adherence to ad approval requirements. For more information on how to get started with Sponsored Brands, learn more here.
All ad elements must follow guidelines for an ad to be approved. Once submitted, your ad will go through a moderation process: Some requirements are validated through Ads Manager, while others are evaluated by campaign moderators. Please ensure your ads follow DoorDash Ads and Promotions Policies as well as these guidelines.
Creative for Sponsored Brands
Logo
Creative guidelines for your brand logo. Your logo appears on your Video ad creative only.
Display
Creative guidelines for Display spotlight and landing page.
Video
Creative guidelines for Video spotlight and landing page.
Content Best Practices
Text
Promotional language: If you’d like to launch a campaign that features promotional language in your creative or copy, please reach out to your sales team to ensure successful campaign moderation. For more details, reference the FAQs section at the bottom of this article.
If running a promotion, include only eligible SKU’s and target retailers where the offer is available. Campaigns may be rejected during moderation if they don’t meet this criteria.
Title and Description copy: Title should be 28 characters max and Description should be 90 characters max. Description should not be the same as the title.
Use sentence case for capitalization: Capitalize the first word of the title or heading, the first word of any subheading following a colon, and all proper nouns (such as names of people, places, and organizations); keep all other words in lowercase.
Use correct spelling and grammar
Don’t include URLs, phone numbers, and SMS codes
Images
Show rather than tell: Highlight your brand and product with its unique attributes or brand story, or show how it can be used. Visuals are often most effective.
Text: Less than 20% of your image should include text.
Logos not allowed: Logos are not permitted in display assets unless the campaign is co-branded and features more than one brand. Logos appearing on product packaging are accepted.
Use minimal text overlay: Text overlay on images should not exceed 40 characters and should be a minimum of 10 pixels. (Does not apply to legal disclaimers.)
Video
Use only one logo: Logos are permitted throughout the video and as part of the end-frame. Avoid placing your logo in the first few seconds of video. (This does not apply to logos included in product packaging.)
Natural movement: Ensure animations or movements are distinct and don’t look like static ads
Visual storytelling: Make sure video is understandable, even without sound or captions. Show product benefits or usage in a logical, concise narrative (e.g., before/after, step-by-step use, delivery journey).
Minimal text overlay: Text overlay on images should not exceed 40 characters and should be a minimum of 10 pixels. (Does not apply to legal disclaimers.)
Branded end frame: Reserve the last 3–4 seconds of video for a branded end frame with logo, CTA, and/or concise message.
Product
Clear product focus: Use tight product close-ups or hero shots where the product occupies at least 50% of the frame and is the unmistakable focal point.
Campaign minimum and maximum: Include a minimum of 3 products in a campaign. Include a minimum of 4 products to show on Desktop view. A maximum of 200 products can be selected in a campaign.
Category inclusion: Ensure that products are in the same category if you’d like them to appear on category pages.
Alcohol and Non-Alcohol Brands
All marketing or creative (e.g., TV, out of home, social, etc.) that includes alcoholic or non-alcoholic drinks must include the required legal disclaimers. Click below to view region-specific requirements.
Canada: Alberta, Manitoba, Quebec
Canada: All other provinces and territories
Ad Specifications
Brand Logo
Ad element | Ad area | Min. size | Max. size | Recommended | Type | Max. size | Aspect ratio |
|---|---|---|---|---|---|---|---|
Brand Logo | 48x48 (desktop) | 320x320 px | 10,000x 10,000 px | 320x320 px | jpg, .png. .jpeg | 10MB | 1x1 |
Display Image Specs
Ad element | Ad area | Min. size | Max. size | Recommended | Type | Max. size | Aspect ratio |
|---|---|---|---|---|---|---|---|
Mobile Spotlight | 375x211 | 1280x720px | 10,000x 5,624 px | 1280x720 px | .jpg, .png, .jpeg | 10MB | 16x9 |
Desktop Landing Page | 448x252 | 1280x720 px | 10,000x 5,624 px | 1280x720 px | .jpg, .png, .jpeg | 10MB | 16x9 |
Desktop Spotlight | 282x282 | 720x720 px | 10,000x 10,000 px | 720x720 px | .jpg, .png, .jpeg | 10MB | 1x1 |
Mobile Landing Page | 375x375 | 720x720 px | 10,000x 10,000 px | 720x720 px | .jpg, .png, .jpeg | 10MB | 1x1 |
Video Specs
Ad element | Ad area | Min. size | Max. size | Recommended | Type | Max. size | Aspect ratio |
|---|---|---|---|---|---|---|---|
Mobile Spotlight | 375x211 | 568x320 px | 10,000x 5,624 px | 568x320 px | .mp4, .webm | 10MB | 16x9 |
Desktop Landing Page | 448x252 | 568x320 px | 10,000x 5,624 px | 568x320 px | .mp4, .webm | 10MB | 16x9 |
Desktop Spotlight | 282x282 | 320x320 px | 10,000x 10,000 px | 320x320 px | .mp4, .webm | 10MB | 1x1 |
Mobile Landing Page | 375x375 | 320x320 px | 10,000x 10,000 px | 320x320 px | .mp4, .webm | 10MB | 1x1 |
For More Information
For more details on Sponsored Brand guidelines and creative specifications, view here.
We align our creative guidelines with DoorDash Ads product requirements and with the DoorDash brand style guide, UX principles, and commonly used digital accessibility standards.
If you have any questions, please contact your DoorDash Ads account team, or send email to [email protected].
