THE NEED FOR RETAILER LEVEL CATALOG VISIBILITY
With a growing network of more than 115K+ retailers on the marketplace, DoorDash has become a must buy on every CPG brand’s media plan to reach a high intent audience. But when managing a catalog of hundreds or thousands of SKUs, ecommerce teams need to ensure every product is accurately represented across retailer storefronts.
In the 3P ecommerce ecosystem, CPG brands have historically had limited visibility into how their products appear across retailers. Teams were forced to manually audit storefronts, identify discrepancies, and work with retailer partners offline to resolve issues. They also lacked a retailer level view of which products were active in ad campaigns, making it harder to catch catalog mismatches, reduce wasted spend, and improve performance.
RETAILER STOREFRONT INTELLIGENCE UNLOCKED
At DoorDash, we understand how important it is for brands to maintain a strong and accurate presence across digital platforms, empowering consumers to make confident purchase decisions. Accurate catalogs are foundational to shopper trust built through consistent product information, pricing, and imagery across the marketplace. By ensuring products are represented accurately at every retailer storefront, brands can strengthen customer confidence, improve discoverability and engagement, drive higher conversion rates and advertising performance, and ultimately build stronger long term brand loyalty.
Expanding on our existing Catalog Manager capabilities, we’ve launched industry leading retailer level catalog intelligence tools that give brands visibility into how their products appear across every retailer on the DoorDash marketplace. With a centralized view across storefronts, brands can quickly spot discrepancies, prioritize fixes, and take action efficiently eliminating the need for time consuming manual audits and offline coordination with retail partners.
HELPING CPG BRANDS WIN AT THE DIGITAL SHELF
With these enhanced Catalog Manager capabilities, brands now have a centralized destination to manage catalog quality and advertising readiness across the DoorDash marketplace. By bringing retailer level visibility, catalog auditing, and campaign insights together in a single interface, brands can operate more efficiently and improve overall marketplace performance.
Brand Experience Management
Better visibility into all retailers carrying your products and how shoppers experience them
Faster identification and resolution of missing, outdated, or incorrect listings
Transparency into whether retailer or brand content is being surfaced for each product
Retail Media Optimization
Improved confidence that products are optimized before launching campaigns
Greater ability to identify both SKUs missing from campaigns and underperforming SKUs to improve sales outcomes through use of targeting products like Retailer targeting
Actionable pricing insights through median SKU list pricing to support promotional strategy
This new capability is built in Ads Manager and is currently available to all advertisers in the U.S. To learn more about how to use all these new features with your product catalog, read the catalog manager how-to-guide here.
