Audience layering enhancements are now being added to our targeting functionality for Restaurants. This update simplifies campaign setup, improves targeting control, and gives advertisers real-time visibility into audience reach – all within one unified interface.
By introducing a structured stacking framework, the new targeting experience gives advertisers more control and transparency over how they can reach customers. With our modular “AND/OR” logic, merchants have more flexibility in designing their target groups and reaching the right audiences with their ads.
Layer multiple audiences in one unified interface
In Ads Manager, advertisers will now find all audience targeting options consolidated into a single, intuitive view. Audience types are now organized into three distinct buckets:
Customer Type: New, Existing, Lapsed, Low Frequency, and High Frequency customers
Membership Status: DashPass and non-DashPass customers
Interest: Categories such as Breakfast & Brunch, Pizza, Desserts, and more
The new audience layering framework lets merchants stack audience types — customer type, membership status, and interest — to reach the most relevant customers for their business. The logic allows advertisers to use “AND” across buckets and “OR” within each bucket, making it easier to build precise audience groups.
This update introduces a dynamic reach estimator that shows whether your selected audience is narrow, moderate, or broad. As advertisers adjust audience attributes, the estimator updates in real time to guide decision-making before a campaign goes live. These indicators are directional and based on audience selections, not business or customer data, offering a simple way to understand whether a campaign is set up for effective reach. The estimator also reflects how your audience selections work together, giving you clear visibility into the full setup before your campaign goes live.
What this means for restaurant advertisers
For restaurant advertisers, this enhancement makes campaign setup faster, smarter, and fully self-service. By automating complex logic behind the scenes, DoorDash Ads helps you focus on strategy rather than configuration. Beyond convenience, the new reach estimator helps protect ad spend by preventing over specific targeting that limits delivery volume, while giving advertisers clearer insight and choice into their targeting groups and potential reach.
The new audience layering enhancements are now live in Ads Manager across all markets. Check out the new experience in Ads Manager today.
