Winning grocery orders requires more than just convenience — it demands a compelling reason to choose ALDI on DoorDash and turn first-time shoppers into loyal customers.
GOALS
✓ Increase awareness
✓ Drive sales among current and potential customers
IDEA
To generate buzz and sales, ALDI and DoorDash launched the Social Cookbook, featuring the 2024 shopper-voted Fan Favorite products as key ingredients in recipes created by influencers Molly Baz, Tess Sintaro, and Danielle Sepsy. The recipes were posted and promoted in social media videos across influencer and brand channels. The quality content and surround sound from these partners helped secure an editorial on Eater and boost sweepstakes participation.
To complement the social campaign, DoorDash offered a deep discount code on the winning products to ALDI shoppers and the brands collaborated on a custom bag that served as a surprise and delight to shoppers. The multiple touch points and engagement strategies worked in tandem to yield strong results.
ACTIVATED CHANNELS
✓ CRM
✓ Paid Social
✓ In-App (Banners)
✓ Publisher Direct
OUTCOMES
14%
increase in deliveries with at least one Fan Favorite product
180%
lift in new ALDI customers
124.9M
Impressions
(+187% to goal)
