MALK Organics breaks new ground on DoorDash with Sponsored Campaigns

Meet MALK Organics

MALK Organics is an organic, plant-based milk and creamer company dedicated to clean, simple ingredients. Built for consumers seeking a healthier alternative to dairy, MALK has quickly become a favorite among younger, health-conscious shoppers. Unlike many other plant-based milks with gums, fillers, or oils, MALK keeps it simple—for example its almond milk has just three ingredients: almonds, water, and salt.

As a retail-first brand, MALK grew its footprint from natural product retailers to conventional grocers by driving both awareness and velocity at shelf.

The Challenge: Driving Awareness and Sales in Retail

With 99% of its business in retail, MALK focused on “getting on shelf” and “driving velocity on shelf.” Traditional trade and in-store promotions helped build momentum, but the team wanted to extend that same effectiveness into digital channels—reaching in-category shoppers closer to the point of sale.

They were looking for a platform that could combine scale, retailer alignment, and measurable sales impact—not just broad awareness.

The Solution: DoorDash Ads

Malk Organics wanted to build awareness among buyers shopping in-category and expand brand reach and distribution by acquiring new-to-brand customers. With DoorDash, they found a platform that had scale, access to their top retail partners and is able to drive both awareness and high volume of sales.

As a platform where high-intent consumers shop for convenience, MALK saw that DoorDash had a great mix of what they need - products that can drive awareness and attract new customers and those that can drive products off the shelf, operating at the point of sale.

Here’s MALK Organics results at a glance:

Strategy: Always-On Conversions with Brand Building

MALK turned to DoorDash Sponsored Products to understand how much product they could move digitally at retail. Starting small, they quickly saw strong results and made Sponsored Products an always-on campaign strategy.

Building on this success, they added Sponsored Brands to reach new audiences and build brand awareness. Their creative storytelling showcased real usage occasions, helping connect with new-to-brand consumers shopping within the category. In just 45 days, these campaigns boosted exposure and drove meaningful trials from first-time buyers.

Results: Driving More Sales with New Audiences

With Sponsored Brands video and Sponsored Products, MALK rapidly boosted consideration among new audiences—who quickly became the driving force behind most of its sales.

Learn more about how to get started with Sponsored Brand and Sponsored Product ads by visiting our Resources section.

*Calculated using average weekly sales during campaign minus pre-campaign average weekly sales multiplied by # of weeks in the campaign / incremental ad spend