OUTCOMES
2.43X
Brand Halo ROAS
90%
New-to-Brand share of
Brand Halo sales
4.24%
Click-Through Rate
Campaign dates: 5/28/2025 - 7/1/2025
Brand Halo Sales is defined as sales generated across all products (organic and sponsored) within the Brand from users who clicked an ad and completed a purchase within 14 days.
GOALS
✓ Increase awareness and consideration for their products with candy lovers
✓ Reach an incremental audience
Strategy
The brand leveraged Sponsored Brands to highlight its unique value proposition through a differentiated strategy, incorporating Behavioral Targeting to reach shoppers based on purchase behavior, with the goal of increasing awareness among net-new-to-brand customers.
Specifically, the campaign targeted customers who had previously purchased within the candy category, while excluding those who had already purchased from the brand. This approach helped focus on shoppers already engaging with the competitive set, enabling more relevant discovery and stronger awareness within a high-intent audience.
Activated Channels
✓ Sponsored Brands with Display
✓ Behavioral Targeting
