During cold, cough and flu season, Haleon partnered with DoorDash to show consumers that symptom relief was just a few taps away. With 60% of consumers home alone when symptoms hit, consumers found clear value in getting delivery on demand and right to their door.
Goals
✓ Increase incremental sales of Haleon products
✓ Gain new customers
Idea
Haleon and DoorDash developed a campaign grounded in the insight that consumers turn to their phone's when they don't feel good. They're looking for hacks and ideas – any way to feel better, fast. We called out this behavior and said the quickest way to feel relief is to skip the health hack and order Haleon products on DoorDash.
Activated Channels
✓ Page d’atterrissage dédiée
✓ Dans l’application (Bannières, marques commanditées)
✓ Réseaux sociaux payants
✓ Publisher
✓ Paid Digital
Outcomes
43 %
augmentation des ventes de produits Haleon sur DoorDash
126 M
impressions (+37 % par rapport à l’objectif)
139 k
nouveaux clients pour la marque
