During cold, cough and flu season, Haleon partnered with DoorDash to show consumers that symptom relief was just a few taps away. With 60% of consumers home alone when symptoms hit, consumers found clear value in getting delivery on demand and right to their door.
Goals
✓ Increase incremental sales of Haleon products
✓ Gain new customers
Idea
Haleon and DoorDash developed a campaign grounded in the insight that consumers turn to their phone's when they don't feel good. They're looking for hacks and ideas – any way to feel better, fast. We called out this behavior and said the quickest way to feel relief is to skip the health hack and order Haleon products on DoorDash.
Activated Channels
✓ Dedicated Landing Page
✓ In-App (Banners, Sponsored Brands)
✓ Paid Social
✓ Publisher
✓ Paid Digital
Outcomes
43%
sales lift of Haleon products on DoorDash
126M
impressions
(+37% to goal)
139K
new-to-brand customers
