Resource Hub
Dive into guides, case studies, and more to discover how DoorDash Ads helps advertisers like you engage customers, optimize campaigns, and drive sales.
Turn Discovery Into Growth
How Suja Life Won New Customers
Discover how Suja Life used Sponsored Products and Sponsored Brands to drive 62% new-to-brand customers, achieve 4.5× ROAS, and grow sales 86% year over year.
Explore our Resources
A Leading Confectionery Brand Drives +216% CVR with Interest Targeting and Sponsored Brands
Learn how the brand identified and activated high-value audiences using real restaurant ordering behavior signals.
Haleon's portfolio of brands increases sales by making it easy to get relief
When DIY remedies fall short, DoorDash and Haleon deliver trusted health essentials fast - so you can start feeling better, faster.
Candy Alternative Brand Drives 2.43x HALO ROAS With Sponsored Brands
Sponsored Brands enabled this candy-alternative brand to drive awareness among new shoppers through precise, behavior-based targeting.
Taco Bell Conquers Lunch to Drive Incremental Sales
Taco Bell and DoorDash challenge midday routines with crave able, anytime menu items - encouraging customers to “Break Lunch” and rethink what lunchtime looks like.
Turning Awareness into Action with ALDI
ALDI and DoorDash made shopping as seamless and fun as in-store trip - and the results showed: an 89% lift in campaign re-order rate. How about them ALDI apples?
How Suja Life Drove 62% New-to-Brand with DoorDash Ads in Partnership with Veriti
See how Suja Life used Sponsored Products and Sponsored Brands on DoorDash Ads to win new households — earning 4.5× ROAS, 62% new-to-brand customers in Q3, and +86% total sales year-over-year.
Sales Lift Measurement for CPG Brands
With Sales Lift Measurement, CPG brands are now able to understand the true causal impact of their investment on DoorDash, and make smarter media investment decisions.
Launch a Franchise Opt-In Campaign
Learn how to launch a franchise opt-in campaign that supports your franchise partner marketing on DoorDash.
Expert Voices: Our Webinars & Podcasts
AdWeek Leadership Voices
In this Adweek Leadership Voices interview, DoorDash’s Vassili Samolis shares how his team is redefining modern advertising by bringing together AI, closed-loop measurement, and local commerce. He offers a candid look at the evolution of retail media, the importance of driving real business outcomes, and the leadership principles guiding how DoorDash is building for the future of the industry.
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Turning Discovery Into Demand: How Retail Media Fuels Customer Acquisition Progressive Grocer
How do brands turn commerce media into real growth? DoorDash Ads and Chomps share how to move beyond demand capture, using smarter targeting, measurement, and test-and-learn strategies to drive incrementality and scale across retail and marketplace environments.
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Advertising in Everyday Moments
On The CPG Guys Podcast, DoorDash’s Vassili Samolis joins the conversation to discuss how the platform is expanding into a powerful engine for Grocery and CPG growth. He shares perspectives on reaching consumers in high-intent moments, redefining measurement through incrementality, and how DoorDash is enabling brands to drive meaningful, scalable business results.
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Inside Alcohol Delivery: Distilling Insights That Matter
Alcohol delivery is rapidly transforming the way consumers discover and purchase their favorite brands. DoorDash experts share insights into evolving shopper behaviors, emerging trends in the alcohol category, and proven advertising strategies that help brands reach consumers and drive measurable results.
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Winning In Grocery & New Verticals
with The CPG Guys
Hear from DoorDash VP of New Business Verticals Fuad Hannon as he shares how DoorDash is reimagining convenience — expanding into grocery and new categories to help brands and retailers reach more customers, drive incremental growth, and shape the future of local commerce.
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Incremental Growth for CPG Brands with DoorDash Ads
with The CPG Guys
Tune in as DoorDash VP of Ads Toby Espinosa sits down with The CPG Guys to share insights on how brands can leverage DoorDash to drive growth, reach consumers in meaningful ways, and stay ahead in an evolving retail landscape.
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Smart Retail Media Plays for Challenger Brands
in partnership with AdWeek
Retail media is booming - but for emerging CPG brands, smart strategy matters more than ever. In this on-demand webinar, DoorDash Ads, Hayden Consultancy, and MALK Organics share how challenger brands can cut through the noise, choose the right partners, and build loyalty through campaigns that drive real growth.
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Winning Attention Starts With Customer-Centric Marketing
in partnership with AdWeek
Consumers expect more than ads — they expect value. In this on-demand webinar, DoorDash VP of Ads, Toby Espinosa, joins ADWEEK’s Ryan Joe to explore how customer-centric marketing drives deeper engagement, delivers meaningful brand connections, and creates ads that add to the consumer experience instead of interrupting it.
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