Resource Hub
Dive into guides, case studies, and more to discover how DoorDash Ads helps advertisers like you engage customers, optimize campaigns, and drive sales.
Turn Discovery Into Growth
How Suja Life Won New Customers
Discover how Suja Life used Sponsored Products and Sponsored Brands to drive 62% new-to-brand customers, achieve 4.5× ROAS, and grow sales 86% year over year.
Explore our Resources
A Leading Confectionery Brand Drives +216% CVR with Interest Targeting and Sponsored Brands
Learn how the brand identified and activated high-value audiences using real restaurant ordering behavior signals.
Candy Alternative Brand Drives 2.43x HALO ROAS With Sponsored Brands
Sponsored Brands enabled this candy-alternative brand to drive awareness among new shoppers through precise, behavior-based targeting.
How Suja Life Drove 62% New-to-Brand with DoorDash Ads
See how Suja Life used Sponsored Products and Sponsored Brands on DoorDash Ads to win new households — earning 4.5× ROAS, 62% new-to-brand customers in Q3, and +86% total sales year-over-year.
Sales Lift Measurement for CPG Brands
With Sales Lift Measurement, CPG brands are now able to understand the true casual impact of their investment on DoorDash, and make smarter media investment decisions.
Launch a Franchise Opt-In Campaign
Learn how to launch a franchise opt-in campaign that supports your franchise partner marketing on DoorDash.
Seamless Franchise Collaboration with Opt-In Campaigns
Franchise opt-in campaigns offer a more streamlined way for corporate entities to recommend campaigns to franchisees and for franchisees to participate - all within the DoorDash platform.
Join a Franchise Opt-in Campaign
Learn how to join a corporate recommended opt-in campaign that supports your local marketing on DoorDash.
Consumer Ordering Insights for Smarter CPG Targeting
This original report delivers insights into real food and shopping behaviors to help CPG advertisers refine their targeting and activation strategies.
New Targeting Solutions for CPG Brands: Smarter Ways to Reach the Right Shoppers
Interest Targeting, Retailer Targeting with Sponsored Products, and the Audience Reach Estimator are powerful new capabilities that help CPG brands connect with shoppers more effectively, giving advertisers greater control and clearer visibility into how they engage consumers.
Expert Voices: Our Webinars & Podcasts
Inside Alcohol Delivery: Distilling Insights That Matter
Alcohol delivery is rapidly transforming the way consumers discover and purchase their favorite brands. DoorDash experts share insights into evolving shopper behaviors, emerging trends in the alcohol category, and proven advertising strategies that help brands reach consumers and drive measurable results.
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Winning In Grocery & New Verticals
with The CPG Guys
Hear from DoorDash VP of New Business Verticals Fuad Hannon as he shares how DoorDash is reimagining convenience — expanding into grocery and new categories to help brands and retailers reach more customers, drive incremental growth, and shape the future of local commerce.
Listen now
Incremental Growth for CPG Brands with DoorDash Ads
with The CPG Guys
Tune in as DoorDash VP of Ads Toby Espinosa sits down with The CPG Guys to share insights on how brands can leverage DoorDash to drive growth, reach consumers in meaningful ways, and stay ahead in an evolving retail landscape.
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Smart Retail Media Plays for Challenger Brands
in partnership with AdWeek
Retail media is booming - but for emerging CPG brands, smart strategy matters more than ever. In this on-demand webinar, DoorDash Ads, Hayden Consultancy, and MALK Organics share how challenger brands can cut through the noise, choose the right partners, and build loyalty through campaigns that drive real growth.
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Winning Attention Starts With Customer-Centric Marketing
in partnership with AdWeek
Consumers expect more than ads — they expect value. In this on-demand webinar, DoorDash VP of Ads, Toby Espinosa, joins ADWEEK’s Ryan Joe to explore how customer-centric marketing drives deeper engagement, delivers meaningful brand connections, and creates ads that add to the consumer experience instead of interrupting it.
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